June 6, 2011
Effects of Quality Management on Domestic and Global Competition Quality management has effects on the domestic and global competition associated with the airline industry. While Southwest and Lufthansa are both airline companies with similar goals they each have a different process or procedure that they abided by that keeps the company effective. Southwest Airline vs. British Airways Similarities
The leading airlines in the industry are Southwest Airline and British Airways. Quality management and innovation is where they both place the heaviest emphasis. Southwest airlines is a domestic airline that is based in the United States while British Airways is a global airline based in Europe. Although, both airlines take a different approach to quality management both share similar strategies; regardless of the difference in application, the quality management techniques used by both have propelled them both to the top of the industry. Both airlines share a similar quality management approach to employee relations, the creation of strategic alliances, customer service, and on-time performance. British Airways and Southwest Airlines place a great importance on employee productivity and use multiple quality management techniques to achieve results. While, British Airways focuses on cognitive factors and quality management techniques that influence employee success. British Airways believe in employee empowerment and have created work centers that are ergonomically friendly. These, along with other quality of life changes, have lead to increased productivity and employee satisfaction. Southwest Airlines uses quality management techniques that emphasize employee loyalty and commitment. By placing strong emphasis on quality human resource and management techniques, Southwest Airline employees have a greater sense of job security. In 1998, Southwest was...