THE IMPACT OF GLOBALIZATION ON NIGERIAN CULTURE: The African perspective
* Course/code: Trends in globalization
* Submitted to: Prof. Dr.Çelik Arouba
* Written by: Benedict , Okon Solomon
* Student Number: 20112501
* Department: Economics
* Date of submission: 16th, Dec2011
* The concept of globalization
* The concept of culture
* The impact of globalization on the Nigerian culture
* Suggestions and recommendations
The debate about globalization continues to rage with supporters and opponents adamant on the righteousness of their respective position. The growing economic interdependence is highly asymmetrical. An important feature of globalization is the interchange of ideas as symbolized by the internet. The concern involves the clash of cultures and the spread of materialistic values. The internet allows any person to access and wonder into the Hollywood library and no one is there to stop, control or direct you. This has enormous influence on how people think, act or behave. The values that this entertainment industry reflects often promote materialism, violence and immorality. Hence, this paper examines the concept of globalization and culture as well as the various aspects of Nigerian culture. It also examines the impact of globalization on culture. Effort is made on the ways Nigerian culture can be protected from extinction as a result of forces of globalization, which is currently exerting influence among Nigerian youths.
Technology has created the possibility and even the likelihood of global culture. The fax machine, satellite and cable T.V have swept away the national cultural boundaries. Duru-Ford, (2002), opines that global entertainment companies shape understanding and dreams of ordinaries citizens wherever they live. The local cultures are inevitably falling victim to global ‘’consumer’’ culture. For instance, English Language, as observed by Tukus-Dubrow (2002) is gradually but steadily eradicating the local dialect while consumer values according to Duru-Ford (2002), are overwhelming people’s sense of community and social solidarity. For instance, globalization has increasingly knitted together the world created unity out of great diversity. Jeans (2002) noted that Coca Cola, Disney and McDonald symbolize the process along with Sony. Shell oil and IBM to influence global consumer’s taste. They are known and consumed all over the world. In addition, they are powerful companies that drive globalization forward, creating new laws, new business process, new ways to eat and drink including new hopes and dreams. Friday (2002) observes that there are optimists and pessimists, who have contradicting views. She states that optimists look forward to global village linked altogether by internet, and benefiting from over-increasing material well being, on the other hand are pessimists seeing a frightful corporate tyranny destroying the environment and culture, and sweeping away all that is healthy and meaningful for human existence. Probably this is why William (2002), predicts deterritorialization which he calls the end of geography and the end of sovereignty. This paper therefore examines the concept of globalization and culture as well as the impact of globalization on the culture. III. THE CONCEPT OF GLOBALIZATION.
Globalization has become one of the most popular buzzword of our time frequently used by people. Globalization is the increasing interaction of national economy with that of the First World, which ultimately aims at creating a state of frictionless capitalism. In the quest for trade and resources man had always moved to other lands to visit and conquer it. By so doing he is influencing and being influenced by new peoples and culture. Held et al. (1999) agrees that globalization is not novel nor a...