Effects of Direct-to-Consumer Advertising and Clinical Guidelines on Appropriate Use of Human Papillomavirus Dna Tests.
ARTICLE CRITIQUE
Article: Effects of direct-to-consumer advertising and clinical guidelines on appropriate use of human papillomavirus DNA tests. George Mason University By- Amandeep Rajpal
1) INTRODUCTION:
The purpose of this particular study is to evaluate the direct effects of Direct-to-consumer advertising and clinical guidelines on appropriate use of human papillomavirus (HPV) DNA tests. The author tries to determine the influences of consumer marketing and professional guidelines on use of various health care products and services available to today's patient population. An attempt has been made to understand the mindset of the consumer and which factors impact the appropriate and inappropriate use of healthcare products, in this case the (HPV) DNA tests. This paper has an established direction because it takes into accounts various aspects such as the opinions of manufacturers, consumers and others and also accounts for the roles and relative effects of direct-to-consumer marketing and clinical guides.
2) LITERATURE REVIEW:
The literary review contains an in-depth analysis of the issue and follows a logical sequence but barely makes a fleeting mention of prior studies conducted related to the topic. There is a brief mention of a study conducted on the impact of DTC advertising for antidepressants. In this article there is poor portrayal of any evidence of a relationship to any related research done in the past. The article does refer to current trends of DTC (Direct to Consumer) advertising and its impacts.
3) THEORETICAL FRAMEWORK AND HYPOTHESES:
There is a strong presence of the theoretical framework in this research. The basis is built on the hypothesis that prescription drugs, medical procedures and diagnostic tests are underused, overused or misused. The concept is further studied and elaborated where potential
Article: Effects of direct-to-consumer advertising and clinical guidelines on appropriate use of human papillomavirus DNA tests. George Mason University By- Amandeep Rajpal
1) INTRODUCTION:
The purpose of this particular study is to evaluate the direct effects of Direct-to-consumer advertising and clinical guidelines on appropriate use of human papillomavirus (HPV) DNA tests. The author tries to determine the influences of consumer marketing and professional guidelines on use of various health care products and services available to today's patient population. An attempt has been made to understand the mindset of the consumer and which factors impact the appropriate and inappropriate use of healthcare products, in this case the (HPV) DNA tests. This paper has an established direction because it takes into accounts various aspects such as the opinions of manufacturers, consumers and others and also accounts for the roles and relative effects of direct-to-consumer marketing and clinical guides.
2) LITERATURE REVIEW:
The literary review contains an in-depth analysis of the issue and follows a logical sequence but barely makes a fleeting mention of prior studies conducted related to the topic. There is a brief mention of a study conducted on the impact of DTC advertising for antidepressants. In this article there is poor portrayal of any evidence of a relationship to any related research done in the past. The article does refer to current trends of DTC (Direct to Consumer) advertising and its impacts.
3) THEORETICAL FRAMEWORK AND HYPOTHESES:
There is a strong presence of the theoretical framework in this research. The basis is built on the hypothesis that prescription drugs, medical procedures and diagnostic tests are underused, overused or misused. The concept is further studied and elaborated where potential