Effects of Criticism to Attitude Change

Only available on StudyMode
  • Download(s) : 351
  • Published : October 19, 2008
Open Document
Text Preview
The best theory to addresses how people’s attitudes change as situations and involvement change is social judgment theory. A review of the literature on social judgment theory (SJT) improves understanding of one’s own judgment process and of one’s work, marital and interpersonal relationship. The social judgment theory of attitude change was first presented by the U.S.-based Turkish psychologist Muzafer Sherif (1906–88) and the U.S. psychologist Carl I(vor) Hovland (1912–61) in Social Judgment (1961). SJT attempted to explain how attitude change is influenced by judgmental processes. The focus of SJT was about attitude change on a specific issue that results from judgments on related issues. This study provides insight literature review on how individual would change their attitude while they adopt in response to negative feedbacks.

People frequently make comments about another person’s behavior, appearance, or personal characterizes expressly or mutely based on their personal opinion and experience. Compliments and praises are positive feedbacks which make people happy; criticisms are the opposites. Individuals tend to get angry when others make negative feedback, but be likely to accept positive feedback. However, negative feedback is not all harmful and pernicious. Criticism could be divided into two categories: constructive criticism and destructive criticism. Pervious research has focused on negative effects of destructive criticism which produce greater anger and tension and indicated that people who received destructive criticism would be more likely to handle future disagreements with the source through resistance or avoidance (Baron, 1988). This state-of-art literature review of social judgment theory (SJT) has found that SJT is able to enhance our acceptance of criticism. The paper focuses on how individuals would change their attitude in response to negative feedbacks. Criticism

Criticism is an act of criticizing about one’s behavior, appearance, or personal characterizes. Criticism could be constructive, negative feedback that was specific, considerate, and did not attribute poor performance to internal cause, or destructive, negative feedback that was negative common and violated (Baron, 1988). Being critical is easy and offering criticism seems easily as well. However, individual often give destructive criticism rather than constructive criticism. Yet constructive criticism, the more refined and effective way of critical feedback and is like an art when compared to nagging, nit-picking, aggressive and negativity. Moreover, there are times when offering constructive critical feedback is essential to maintaining excellence and strong relationships. Social Judgment Theory

Social judgment theory attempts to explain how individuals change their attitudes when influenced by judgmental processes (Sherif & Hovland, 1961). The basic idea of this theory is that a change of a person’s attitude depends on the position of the persuasive message that is being received (Jager & Amblard, 2004). The major cause of attitude change is with self-involvement. If a person relates strongly with a persuasive message on a particular issue, then that person will be more likely to resist attitude change. Theoretical Origins

The SJT of attitude change was first presented by the U.S.-based Turkish psychologist Muzafer Sherif (1906–88) and the U.S. psychologist Carl I(vor) Hovland (1912–61) in: Social Judgment (1961). SJT was originally developed by the Yale Communication and Attitude Change Program which Carl Hovland contributed during WWII to research under military auspices on communication and attitude assessment (Sherif & Hovland, 1961). In 1948, Carl Hovland collaborated with Muzafer Sherif and discovered the possibility of a research approach to attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment and of...
tracking img