To LPU Manila Students
______________________________________________________________________________ Submitted in Partial Fulfillment of the requirements for
Mass Communication Major in Advertising
Justine Camille G. Nastor
Table of Contents
Chapter 1: Introduction
Chapter 2: Related Literature
Chapter 3: Methodology
Chapter 4: Results and Discussions
Chapter 5: Conclusions and Recommendations
The researcher would like to extend her deepest gratitude to the people who helped in the completion of this study.
First of all, the researcher would like to thank their class adviser Professor Laura Mariano who also served as their researcher adviser for her guidance and support in this study. Without her patience in teaching the right format and proper content of this study, the completion of this paper wouldn’t be possible.
To all of my respondents who came from different department of LPU Manila for their patience and time in answering the questionnaire provided by the researcher.
To my loving parents whom became very supportive morally and financially, without their very help and presence this study will not be a success.
And last but definitely not the least, Our Almighty God, without his very presence and love, I wouldn’t be able to accomplish this research paper.
Thank you all so much. God bless us all!
It has been decades since mankind has been exposed to different kinds of alcoholic beverages. One of the most common ingredients of the alcoholic type of beverage is the ethyl alcohol. There are different popular alcoholic beverages. Wines, beers, liquors and cordials in liqueurs top the list. Wines are produced through the fermentation of the juice of grapes and other preferred fruits. A usual wine contains about 14% to 21% of alcohol. Wines are known to complement meals and sometimes used in cooking to further enhance flavor of different dishes—most foreign dishes. Wines are further classified into five types depending upon their uses and their alcohol content. These are Appetizer, Dessert, Champagne and sparkling, Red table and White table wines. Beers, on the other hand, are alcoholic beverages that are brewed from malt or any malt products such as grains and grain products, syrups and sugars that contain only about 3 to 8% alcohol. Ale, Dark beer, Light beer and Draft beer are the most common types of beer. Liquors are distilled alcoholic beverages. The percentage of alcohol in distilled beverages is expressed as proof. Liquors are commonly classified into what it is made of. Brandy, Rum Vodka, Whisky, Gin and Cordials are some of the most common example of Liquors. With the existence of these kinds of alcoholic beverages in the market and exposure to different kinds of alcohol advertisements, it is possible that anyone could have access to these kinds of products. It has been decades since these kinds of beverages were discovered and were released in the market. To be able to cope up with the business, there are different strategies used by the companies to be able to satisfy the consumers and to bring their products into a new and higher level. Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries. Statement of the Problem
The study aimed to determine the effects of alcohol billboard advertisements to LPU Manila students. Specifically, this study attempted to answer the following questions:
1, Does exposure to these kinds of billboard ads encourages LPU Manila students to try them?...