Effects of Advertising

Topics: Advertising, Marketing, Communication design Pages: 2 (656 words) Published: October 30, 2012
Detrimental Effects of Advertising
Advertising has a major contribution to society and is readily apparent to anyone watching TV, listening to the radio, reading newspapers, or using the internet. Along with advertising comes both critics and advocates. The critics see advertising as a form of propaganda, by relaying the necessary message using trickery. Advertising is negative because of the manipulative effect it has consumers.

Advertising creates unfulfilled desires and promotes greed within society. Consumers are told what they need through advertising. Advertising can convince consumers they need a product that would not have ever crossed their mind otherwise. “It can make us unsatisfied with who we are, greedy for what we don’t have, and oblivious to the miseries of millions who haven’t a fraction of the comforts we take for granted…” (Source D). Advertisements force society to crave more amenities than they already have and need. It makes them greedy for more and disregarding the less fortunate people along the way. Ads influence everyone, whether it be by the way consumers think or simply by the products they buy. “Although few people admit to being greatly influenced by ads, surveys and sales figures show that a well-designed advertising campaign has dramatic effects.” (Source E). A well-run ad campaign can have a great affect on society convincing them to do and or think almost anything depicted through the ads. “Nowadays, marketing executives will use all available methods to convince us of the need to buy their company products.”(Source F). Whatever measures are needed in order to sell a product, are taken. Advertisements no longer promote the physical product itself, but how your life will change once you are in possession of that product. The ads today use techniques designed to “create unfulfilled desires and then they push us to buy the products that we do not need.” (Source F). Advertisements are becoming a detriment to society, bringing...
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