INTRODUCTION OF THE REPORT
STATEMENT OF PROJECT:
The statement of our topic is
“EFFECTS OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF FEMALES”
So at the very beginning, we’ll define that what is the advertisement, its history, its Medias and what are the reasons to advertise.
WHAT IS ADVERTISEMENT?
“PAID, MEDIATED PRESENTATION OF INFORMATION ABOUT SERVICES, PRODUCTS, OR IDEAS WITH THE SPECIFIC GOAL OF INFLUENCING CONSUMERS OR THE PUBLIC”.
THE ADVERTISER PURCHASES TIME (RADIO, TELEVISION, CABLE) OR SPACE (PRINT PUBLICATIONS—NEWSPAPERS, MAGAZINES, SHOPPER)—OR ON BILLBOARDS OR OTHER DISPLAY OPPERTUNITIES SUCH AS BUS CARDS.
“ADVERTISING IS EVERYWHERE…”
• In our homes
• In the supermarkets
• On the streets
• On airplanes
• On trains
• Even in schools, colleges and universities.
“WHY ADVERTISEMENT IS THE GOAL OF INFLUENSING…”
ADVERTISEMENT IS A PERSUASIVE MESSAGE
• HERE’S why my product (or service or idea) is better than your alternatives… • If you buy my product (or service or idea) your life will be improved in this way…
HISTORY OF ADVERTISEMENT
HERE IS A BRIEF HISTORY OF ADVERTISEMENT IN THE WORLD…
|Johannes Gutenberg |1441 |Inventiuon of Movable Type | |Volney Palmer |1841 |First Advertising Agency | |Robert Bonner |1850 |First Great Advertising Campaign | |"Doctor" Drake |1860- |Patent Medicine | |Lydia Pinkham |1890 |Patent Medicine | |George Rowell |1869 |American Newspaper Directory | |Francis W. Ayer |1875 |Open Contract | |John Powers |1880 |First Copywriting "Superstar" | |Adolphus Green |1890 |Branding | |J. Walter Thompson |1885 |The Account Executive | |Cyrus Curtis | |Growth of Magazine Advertising | |Earnest Elmo Caulkins |1895 |Art Direction | |John E. Kennedy |1904 |Reason-Why Copy | |Albert Lasker |1904 |The Modern Advertising Agency | |Claude C. Hopkins |1906 |"Scientific" Advertising | |Theodore McManus |1915 |Impressionism | |Stanley & Helen Resor |1920 |Social Sciences in Advertising | | | |Women in Advertising | |Raymond Rubicam |1923 |Advertising Research | | | |Creative Experimentation | |...
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