This paper sets out to explore the correlation between cell phone advertising and the effects it has had on our society. I will provide evidence that advertising has transformed our social norms in regards to cell phone usage. First topic of discussion will be on the history of the cell phone, discussing the advances they have made in the last 20 years. Next will be the discussion of advertising as a separate entity, and then confer advertising regarding cell phones. I will also be discussing some social and cultural implications of all the new cell phone users. By the end of this paper you will be convinced that there is a correlation between cell phone advertising; how and who use's them.
To start off, a brief history of the cell phone from its humble beginnings, and into the 21st century of a necessity like use. When cell phones were first introduced to the public, they were bulky, expensive, and some even required a base unit that had to be transported along with the phone. Good reception was a major problem and in general, early cell phones could only be used in certain locations were the signal was particularly strong. As cell phone technology advanced, the difficulty in using them became less of a problem. Today, cell phone reception has improved greatly due to the use of satellites and wireless services. As cell phones improved and became simple to use, the importance of cell phones increased accordingly. According to Mary Bellis, the basic concept of cellular phones began in 1947, when researchers looked at crude mobile (car) phones and realized that by using small cells (range of service area) with frequency reuse they could increase the traffic capacity of mobile phones substantially (http://inventors.about.com/library/weekly/aa070899.htm). The first fully automatic mobile phone system, called MTA (Mobile Telephone system A), was developed by Ericsson and commercially released in Sweden in... [continues]
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