Effectiveness of the University of the Philippines Baguio Library Marketing Strategies

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EFFECTIVENESS OF THE
UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY
MARKETING STRATEGIES

A Thesis
Presented to
the Faculty of the College of Education
Saint Louis University

In Partial Fulfillment
of the Requirements for the Degree
Master of Arts in Library and Information Technology

by
Amelia C. Cendaña
March 2011

COMMISSION ON HIGHER EDUCATION

FORM FOR THESIS REVIEW AND REPORT

1. Title: EFFECTIVENESS OF THE UNIVERSITY OF THE
PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES

2. Author: AMELIA COLAR CENDAÑA

3. School: SAINT LOUIS UNIVERSITY (Private)
4. Are there provisions for: Title page? Yes
Table of contents? Yes
Acknowledgement? Yes
List of tables and figures? Yes 5. Is the title brief, accurate and comprehensive? Yes
6. Does the table of contents give an analytical view of the material covered by the study together with the order of the discussion? Yes 7. Abstract of the thesis/dissertation? Yes
8. Is the statement of the problem clear? Yes
9. Does the problem justify the importance of the study? Yes 10.Have the terms been defined? Yes
11. Does the study contains a brief critical view of the related literature of previous investigation? Yes 12. Is there a statement of the sources of data? Yes
13. What is the method of procedure used? Descriptive-survey 14.Is there a close relationship between the various parts of the thesis/dissertation? Yes
14. Does the final chapter include :
Summary? Yes
Important findings? Yes
Conclusions and recommendations? Yes
Problems beyond the investigation? Yes
15. Is the content new and fresh? Yes
Does it duplicate any material? No
Is it old material created in a new way? No
16. Does it contribute something to education or other fields? Yes 17. Comments on:Typographical error: None
Footnotes: None
Bibliography: None
18. Would you recommend the thesis for approval? Yes
19. Other comments: None

Submitted by:

WILFRED BAMBICO, Ph. D. Graduate Programs Coordinator School of Teacher Education

Saint Louis University, Baguio City
Date:_____________________
INDORSEMENT

This thesis entitled EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES prepared and submitted by AMELIA C. CENDAÑA in partial fulfillment of the requirements for the degree Master of Arts in Library and Information Technology (MALIT) has been examined and is recommended for acceptance and approval for Oral Examination.

This is to certify further that AMELIA C. CENDAÑA is ready for Oral Examination.

THELMA S. KIM, MSLS
Adviser

_____________________________________________________________

This is to certify that the thesis entitled EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES prepared and submitted by AMELIA C. CENDAÑA is recommended for Oral Examination.

GRACIA C. MACABIOG, Ph.D.
Member

MARIE CHRYZA A. PARAGAS, MALS CHERYL T. ROLDAN, MLIS
Member Member

WILFRED B. BAMBICO, Ph.D. Sci. Ed. MA. CORAZON O. BOMOGAO, Ed. D. Graduate Program Coordinator Dean
College of Education College of Education
Saint Louis University Saint Louis University ACCEPTANCE SHEET

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