EFFECTIVENESS OF COMMUNICATION ARTS’ AUDIO-VISUAL PRESENTATION AS VIEWED BY SELECTED FOURTH YEAR HIGH SCHOOL STUDENTS OF SAUYO HIGH SCHOOL
MARY ROSE C. AMA
MARIA ANGELICA S. RANESES
ELAINE JADE Q. TAN
BACKGROUND OF THE STUDY
Communication Arts is a course that intends to provide students with a solid foundation in liberal arts to prepare them in their pursuit of a career in Print Journalism, Broadcast Journalism, Television Production, Radio Production, Film Production, Advertising, Event Management, Public Relations, and many more in the field of Communication Arts .The course aims to equip and prepare students to be productive in their chosen career path. Students are provided with an opportunity to study and develop their linguistic, analytical, critical and creative abilities. This aims to equip and prepare students to be productive and responsible Filipino citizens in a rapidly changing world. (www.cdsl.edu.ph). Communication Arts is not just a tertiary course that deals with broadcasting, communication and mass information. It also includes proper interaction between the people and the media. The existence of Communication Arts can affect the community and the progress of a nation. Such responsibility will uphold the interest of the high school students regarding the communication arts degree. Colegio de San Lorenzo is a private school located along Congressional Avenue, Quezon City. It is one of the colleges you can find in the city with good location, school facilities, and quality education. Also, it is one of the schools that offer Communication Arts. The program is divided into different approaches of mass media including Advertising, Broadcasting, Journalism and Film. Subjects under this course include photography, theatre arts, mass media and TV, radio and multi-media production. Audio Visual Presentation is one of the most effective ways in promoting the Communication Arts department of Colegio de San Lorenzo. Visuals are easily absorbed rather than listening to someone who is discussing. It is more enticing to the audience to see what the Colegio de San Lorenzo’s Communication Arts have more than other courses and universities. Audio-Visual means relating to both hearing and sight. It is designed to aid in learning and teaching by making use of both hearing and sight. The study has compared the effect of audiovisual presentation and text only presentation on short term memory. From our study, we can conclude that audiovisual presentation has better effect in memory than text only presentation. This result might be explained by the common belief that people in general prefer to acquire knowledge using visual cues. There is no significant difference of the students’ preference to audio-visual presentation in both the intervention and control groups. This indirectly indicates that the students’ performance in memory test is not affected by their preference to either audio-visual or text only presentation. It is believed to be due to the ability of the students to perform in their best capability when they are given a test or a task to complete. As for many students, the desire to perform their best in academics is strong. (Does Audio-visual Presentation Have Better Effect on Memory Compared to Text-only Presentation? An Experimental Study among Melaka-Manipal Medical College Students from http://www.europeanjournalofscientificresearch.com/ISSUES/EJSR_84_3_15.pdf) Audio visual presentation adds impact and interest to a lesson. They enable to appeal to more than one sense at the same time, thereby increasing the audience's understanding and retention level. With pictures, the concepts or ideas you present are no longer simply words - but words plus images. (Effectiveness of Using Audio Visual Presentation in Teaching College Physics to Medical and Allied Courses Students of Our Lady of Fatima University.. StudyMode.com. Retrieved 03, 2011, from...
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