The term ‘presentation’ is defined as a formal manner of speaking, instructing or putting oneself forward. Broadly speaking, a presentation is a method involving and audio and visual aids that are used to explain a certain topic or demonstrate an idea to an audience. Presentations may be informative, persuasive, and motivational; sales oriented or multipurpose in serving a variety of aims for the presenter. Depending upon the nature of the presentation and the underlying purpose it is meant to serve, it may be written, impromptu, extemporaneous or memorized.
Presentations are not limited to the business context and are used widely in other spheres of life including academics and politics, however they are considered an necessary tool by organizations in terms of communication to the staff regarding new work practices and company policies and as such serve a useful purpose of disseminating information in a formal and structured way in addition to giving the audience a chance to have their concerns and queries addressed.
For a presentation to be perfect and successful in fulfilling its objective it is important for the presenter to understand that the process is not limited to speaking alone and involves careful consideration of a variety of other factors that can influence the extent to which an audience is able to benefit from it.
It is essential that the presenter is aware of the logistics prior to beginning his presentation. This includes an understanding of crucial factors such as the length of time one is allowed to speak, the nature of equipment available as well as attributes of the audience such as age, education, economic status. As the nature of the audience has implications for the presentation style adopted it is best to collect information on the listeners in order to maximize results.
Experts propound that the importance of the human element in effective presentation delivery must not be ignored and factors such as content, structure and...
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