Effective New Product Development
NPD – Report Part 2
Table of Contents
1. 2. Summary - Part 1 .................................................................................................................................. 3 Idea screening ....................................................................................................................................... 4 2.1 Methods of Idea Screening ................................................................................................................. 4 2.2 Kucsmarksi 6 types of screen .............................................................................................................. 5 3. Concept Development & Concept Testing ................................................................................................ 8 3.1 Methodology....................................................................................................................................... 8 3.2 Results ................................................................................................................................................. 8 3.2.1 Number of Respondents .............................................................................................................. 9 3.2.2 Store Preference .......................................................................................................................... 9 3.2.3 Considerations when purchasing clothing items for kids .......................................................... 10 3.2.4 Specification of Brand and Material .......................................................................................... 11 3.2.5 Awareness about the Toy Store (Toys "Я" Us) ........................................................................... 11 3.2.6 Awareness about the Glow in the Dark concept ....................................................................... 12 3.2.7 Purchasing Preference
Table of Contents
1. 2. Summary - Part 1 .................................................................................................................................. 3 Idea screening ....................................................................................................................................... 4 2.1 Methods of Idea Screening ................................................................................................................. 4 2.2 Kucsmarksi 6 types of screen .............................................................................................................. 5 3. Concept Development & Concept Testing ................................................................................................ 8 3.1 Methodology....................................................................................................................................... 8 3.2 Results ................................................................................................................................................. 8 3.2.1 Number of Respondents .............................................................................................................. 9 3.2.2 Store Preference .......................................................................................................................... 9 3.2.3 Considerations when purchasing clothing items for kids .......................................................... 10 3.2.4 Specification of Brand and Material .......................................................................................... 11 3.2.5 Awareness about the Toy Store (Toys "Я" Us) ........................................................................... 11 3.2.6 Awareness about the Glow in the Dark concept ....................................................................... 12 3.2.7 Purchasing Preference