Effective Communication in Organizations
Organizational Behavior MGT 5013
Professor Barbara Seifert
August 18, 2013
Communication is the primary manner in which we humans interact or cooperate. From an organizational perspective, communication serves as the foundation for planning and organizing, stimulating motivation, shifting individual's attitudes and in socialization. Regardless of the industry, communication is one of the most relevant factors to consider in regard to the success of an organization. There are many different types of communication and methods in which they are utilized within an organization or group. Within a standard company, communication can take the form of internal, external, formal and informal, upward and downward, lateral and diagonal, small group and nonverbal (Rawes, 2013). In this report, the pertinence of effective communication within an organization will be discussed along with the different types of communication, both verbal and non-verbal. I will cover how effective communication and leadership correlate, as well as the possible pitfalls of operating within an organizational environment where effective communication is deficient. What are some real-world examples that pertain to the different modes of communication? How can communication or the lack thereof, effect the success of an organization? What are the differences in particular forms of communication compared to the other? The Importance of Effective Communication
Effective communication is extremely important to the success of an organization. Studies have shown that communication correlates positively with many organizational outputs, such as organizational commitment, performance, organizational citizenship behaviors, and overall job satisfaction (Husain, 2013). In contrast, the failure of communication may lead to detested results like stress, job dissatisfaction, low trust, the decrease in organizational commitment, severance intention, and absence (Zhang & Agarwal, 2009). Present day technologies and organizations have transformed communications access which can create difficulty when attempting to master the concept of communication within an organization. It is safe to state; however, that when all areas of an organization or group communicate effectively, the overall workflow, productivity and in some cases, the moral of the group or organization are greatly improved. For effective communications, there must be a correlation of thinking between the sender and receiver of a message that is being communicated. Regardless of the type of communication, whether verbal or non-verbal, communication must remain consistent. Communication can be defined as the exchange of information, thought and emotion between individuals of groups, in other words, communication plays a fundamental role in balancing individual and organizational objectives (BOYACI, 1996, p. 3-5). Internal Communication
Internal communication is that which occurs inside of the workplace. This type of communication can be achieved via any medium, such as email, phone, fax, face to face, website, etc. For example, some organizations have websites that are used to communicate with “customers” outside of the organization via the internet; however, the same organization may have an intranet that is used within the organization and can only be seen by employees on that particular network, internally. The intranet website at my particular organization, for example, communicates all sorts of information pertaining to the organization and its employees, from birthdays to information regarding benefits enrollment, employee self- service, and more. The practice of internal communication has evolved over time since its implementation in the 1800’s, due to the importance of the survival and success of organizations. The motive of internal communication is creating a...
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