Effective business communication. A report written to provide guidelines that will increase profit, efficiency, happier work environment and effective communication.

Only available on StudyMode
  • Download(s): 1176
  • Published: August 24, 2006
Read full document
Text Preview
Effective business communication.

Table of contents

Executive summary


Current situation



Approaches to improve communication

Multicultural training

Managers: Leading not managing

Buddy system

Interpersonal communication;

Retaining diversity



Executive summary

Crumbles Biscuit PTY LTD is a large biscuit factory that employs a culturally diverse workforce. This report is aimed at recognising current situation and evaluating the organisation, and allocating problems and possible problems. Providing guidelines that will increase profit, efficiency, happier work environment and effective communication are the intention of the report. Proposed program to assess prejudice and stereotyping, learning about cultures and behaviours, improve relationships and specially communication.

Biscuit factory


Topic for this report is communication in a large company that employs a culturally diverse workforce. There are issues related to a diverse workforce like retaining employees, stereotyping, prejudice, lack of understanding of cultures, communication effectively and utilising employees fully. There are actions to reduce issues with diverse workers and retaining them. Culture is learned behaviour. Culture involves values, religion, norms, behaviour, feelings and traditions people develop over time. Diverse means different, various, many and different. In this relation, it means many different skin colour, cultures and backgrounds.

Current situation

Crumbles PTY LTD is a large biscuit company, employing little over 120 employees. Senior management runs the business from the top of the hierarchy, with several layers of managerial position following downwards. Crumbles PTY LTD also has accounting and marketing departments, which work solely within their areas of expertise. Head management of departments and factory floor communicates to senior management.

Work procedures and policies are set out, and can be found in folders in the hall by the main desk. Folders are easily accessible, but rarely read. They are straight forward, and mostly contain instructions on how to perform normal tasks for the floor staff. The biscuit company employs staff from different cultures and backgrounds; senior management wants it to be a culturally diverse employing company.

Increasing numbers of different cultures and backgrounds is joining the workforce.


* Verbal communication can be in form of spoken words to one or more people, as well as written words communication. Talking with someone or to several people, verbal communication can be formal and informal. From the business world it can be a conversation in the hallway, a meeting, newsletter, e-mail, memo, manager with worker discussing work procedures. Barriers to verbal communication can occur if jargon or slang is used, words are unclear or used illogical or person being to ambiguous. In many cultures it is courteous to say yes and nod, it simply means "yes I heard you", but in Australian culture it means I understand. (Hammond et al., 1992) Illogical organisation of words and unclear, ambiguous or discourteous way of speaking, Jargon, slang, lingo and negative speaking can be interfering with the message.

* Non verbal communication is a way of communicating without words or graphic. While talking the body language sends communication through movements and emotions. Head, hands, body movements, facial expression, gestures, emotion are examples of non verbal communication. Cultures have different meanings for some body movements, a thumbs up in Australia means; "It's all good" and "good". While in Latin countries it means same as "giving the finger".

In some Asian cultures is it a show of courtesy and respect to look below the cheek when speaking to someone, while in Australia it is common with eye contact.

* Communication with shapes diagrams, lines...
tracking img