Effective Business Communication

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Introduction:
‘Communicate’ is a word that is obtained from a Latin word ‘communicare’, which means– to exchange, share, transmit, send along, gesture, talk, put in use, write, relate. There are several definitions that have been given to explain the term ‘communication’. Some of the important ones are: “Communication is sum of all things, one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.”- Allen Louis “Communication in its simplest form is conveying of information from one person to another.”- Hudson “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”- George Terry

Characteristics of Communication:
Communication as a function comprises of certain characteristics. One of the aspects of communication is that it is always a two way process and it occurs only with the presence of two or more parties which include- the sender at one end and the receiver at the other. It involves the exchange of ideas, thoughts, facts or feelings using verbal means, which include words that are spoken or written, or non-verbal means such as postures or gestures.

Purpose of Communication:
Every communication has a purpose involved with it. If the reason of communication is to initiate action, it may be achieved by motivating and persuading others or by expressing requirements and needs. The intention of communication might be to impart information, ideas, feeling and beliefs for reasons such as creating understanding, influencing others, creating awareness or to persuade others. The reason for communication may also be to establish relation as establishing, acknowledging and maintaining relations with people, is a very important aspect of communication. Whatever be the reason and means of communication, it is important to convey the message in a legitimate manner in order to be understood and...
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