"I love quarter backs eatin' dirt, pom-poms and short skirts, fans that won't quit, and those twins"("Twins", 2003)! We all remember the popular Coors light commercial aired during football season featuring lustful blonde twins. Market campaigning specializes in whom they want their ads to reach. The Coors commercial for example was obviously directed to the football fans that like busty blondes-men. Beer and wine commercials have been being produced in numerous amounts for decades, but what about hard liquors? When the first commercial for distilled liquor was aired, several questions were raised (Worsnor 1). All these questions are still being asked. Many people are against alcohol advertising and have different beliefs on the effect it has on our society. Through clear research and various debates, Richard Worsnop provides an effective article stating that hard liquor should not be treated any differently than beer and that commercializing it is merely the company's right to advertise and nothing else.
Possibly the largest question asked about advertising is, what effect does it have on kids. Like the Coors light twins commercial, many alcohol ads are shown during sporting events. Consumer and Public Health groups note that these events are "popular with high school and college students" and assume they are directed to them specifically. McGovern, an alcohol industry critic believes that underage drinkers are usually first pushed by their peers but then states that "advertising reinforces" (3). Worsnop then successfully gives reasons why these accusations are false. His first and biggest rebuttal is that since the commercials started showing, there has been no effect on consumption patterns (3). Another good point that is made is that there are underage drinkers in America, but there have been since before alcohol commercials were even thought of (4). Minors already know what is out there and seeing it on TV isn't going to... [continues]
Cite This Essay
(2007, 04). How Effective Is Advertising?. StudyMode.com. Retrieved 04, 2007, from http://www.studymode.com/essays/Effective-Advertising-111178.html
"How Effective Is Advertising?" StudyMode.com. 04 2007. 04 2007 <http://www.studymode.com/essays/Effective-Advertising-111178.html>.
"How Effective Is Advertising?." StudyMode.com. 04, 2007. Accessed 04, 2007. http://www.studymode.com/essays/Effective-Advertising-111178.html.