Effect of Social Media(Facebook)on Nigerian Undergraduate

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INTRODUCTION
Rapid growth of popular online communication mediums has introduced new ways for the students to communicate. The vast array of social communication changes introduced by the relatively young prologue of social network site mandate the essences of this study. This study accessed the influenced social media (facebook in particular) on Nigeria youth in the higher institution. Specifically it attempts to collect facts on the positive and negative influence of facebook on Nigeria youth. Background of the Study

New type of communication influence by rapidly changing internet-based-technologies have spurred research on mass communications theory(Ruggerio,2000).during the period of 1988 to 1998 the internet grow nearly 100 percent every year as of January of 1998,it was estimated that 102 million people were using the internet globally(Bastian,1998).in 2007, the pew internet & American life project forecasted that between 165 and 210 million users were surfing the internet in the united states alone (fallows,2007).between November of 2006 and December of2009,the pew Internet & American life project found that teenagers and young adults were consistently to highest users of the internet. social network sites, in particular, have provide a prominent medium for relationship formation (valkenburg, Peter & sebouten,2006). As the internet quickly grow many key online technologies began to take shape. In 2008, social networking site were among the fastest rising most visited websites. CBC News reported that the popular social networking website Facebook jumped from the 60th most visited website to the 7th most visited website in 2008. One social network site in particular has become one of the most visited internet websites in the world. Initially started in February of 2004 by Mark Zuckerberg, the social network site Facebook.com has become largely popular. Its mission has been to “give people the power to share and make the world more open and connected” (Facebook.com, 2009). Millions of users are empowered to communicate with friends, share information such as photographs and videos, and learn more about the individuals they meet on Facebook everyday (Facebook.com,2009) At the time of data collection for this study Facebook.com had over 900 million active users, approximately half of Facebook’s active users log into Facebook on a given day. In addition, users have historically spent 500 billion minute per month on Facebook (Facebook.com, 2010). As of spring of 2010, Facebook had become the most popular social network site in the world. As online social networking grows in popularity the number of users placing personal information online does as well. Studies as shown that undergraduates put high levels of personal information online/ including inappropriate and appropriate information,which can be easily accessed by anyone. This study focused on the influences of social networking on undergraduate that are using Facebook. LITERATURE REVIEW

This literature review discusses the previous research and findings on the influence of Social Media (Facebook) on undergraduate, youth and children. According to data gathered from several sources by Online Education .net. Social media may have positive impact on students’ sense of themselves in the community. social media-using students were twice as likely as other students feel well-liked by their peers and to participate in extracirricular activities. And more of Facebook-using students (as compared to students who didn’t use Facebook) said they felt connected to their school and the world. However, negative effects abound student who use Faceebok and hit the books simultaneously found their multitasking led to a lower grades than those of their more focused peers. Not only do grade suffer, but students might actually end up feeling depress. As Facebook’s dominance continues to grow, we are starting to realize the impact it is having in society, particularly on...
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