Effect of People Living Longer on Individual and Society

Topics: Marketing, Advertising, Brand Pages: 2 (601 words) Published: April 24, 2013
* The advertisement informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers. * As the prices are already advertised, the consumers cannot be over charged. * By regular advertisement, the manufacturer can sell the goods directly to the consumers without depending on middlemen this eliminates the Middleman's charges and profit. It means higher profit to the manufacturer and lower prices to the consumers. * It helps in improvement of the quality of the goods.

* The consumers are attracted by the quality of the products that are advertised. If the consumers are convinced that the quality is the same that is advertised, they continue buying. * It helps the consumer to save time. As the consumer has already been the consumer is not required to spend time in getting the products. * It raises the living standard of consumers.

* It provides knowledge about the new designs of the commodities to consumers and thus consumers consume those commodities and increase their living standard.

Advertising is an indispensable part of the marketing strategy of any product or service. A proper advertisement has a great impact on the sales of the product and that is why companies spend huge amount of money to make effective advertisements. Needless to say, there are many advantages of advertisements.  

a. Advertising can inform people about different products and services, their utilities, cost and other requirements, and help us in making better purchases.  
b. Advertisements of non-commercial issues like AIDS, Polio can help in educating people and notifying them of events and programs related to them.  
c. For advertisers, advertisements can help in attracting huge number of potential customers and make positive impact about their products and services.  
d. Advertisements create a brand name for the product being promoted. People can recognize the products from the catchy advertisements they...
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