Effect of Peer Pressure on Youth

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University of Pune
Department of Management Sciences

MBA ++ (Part 1)
2009 - 2011
Division A- (G 7)

Presented by:
9133- Priyanka Menon 9137- Tavleen Nagpal 9147- Sudhanshu Santosh 9158 – Gandhali Vaidya 9162 – Biny Abraham 9164 – Jenovah Carl Fernandes 9166 – Evelyn D’cruz


We take this opportunity to express our sincere thanks and gratitude to all the people who have extended their sincere and whole hearted co-operation and helped us during the entire course of the project. We express our sincere thanks to Mrs. Pratibha Bhide for providing us with an opportunity to work on the project. It gave us an opportunity to apply the classroom knowledge in practice which helped us harness our skills in the field of research. We would also like to thank her for her expert guidance without which it would not have been possible to accomplish this project. Last but not the least, special thanks to all our friends whose support was extremely valuable and facilitated the successful execution of this project.

Table of Contents| Page No.|
Synopsis| 5|
Aim| 6|
Limitations| 9|
Methodology| 8|
Findings and analysis| 10|
Tests| 15|
Conclusion| 28|
Suggestions and recommendations| 29|

List of Tables/Graphs| Page No|
Current stay of responses| 11|
Current stay status| 11|
Majority of time spent with| 11|
Time spent| 12|
No of hours a day spent with friends| 12|
No of respondents| 12|
Lying to parents| 13|
Picking on friends| 13|

A peer group is a social group consisting of people who are generally equal in such respects as age, education, social class etc. Members of a particular peer group often have similar interests and backgrounds, bonded by the premise of similarity. However, some peer groups are very diverse, crossing social divides such as socioeconomic status, level of education, race, creed, culture, or religion. Association with peers often results in various kinds of pressure, good or bad, on the fellow peers. Peer pressure refers to the influence exerted by a peer group in encouraging a person to change his or her attitudes, values or behaviour. This is normally done to conform to group norms. Today, peer group pressure is a major problem for the youth, in their wanting to fit into certain groups. However, not all peer group pressure is a negative influence such as academic and athletic achievement. The average teen feels pressure either from the school, peers or parents; thus enticing the need to belong to groups.

The main objective of conducting this study is to find out whether peer pressure influences individuals in their decision-making process. And if yes, to what extent is the influence exhibited. But in doing so, various other factors related to this issue also need to be considered in order to get correct, accurate and precise data for evaluation which would lead to suitable findings. The following are the objectives of the project: 1. To find out whether peer pressure influences the decision-making process of the youth. 2. To find out to what extent peer pressure influences the decisions of the youth. 3. To find out what type of decisions of the younger generation are affected and influenced by peer pressure. 4. To suggest ways to handle peer pressure.

5. To provide...
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