Effect of Media Technology on Learning Behavior.

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Effect of Media Technology on Learning Behavior.
In the mid 1990’s, the evolution of media industry had bring a huge change to the country when the government changed the fundamental of broadcasting services, with the amendment to allow the satellite television broadcast. Besides that, the government also allows and gives licenses to some of television stations and private radio to boost the development of mass media in Malaysia. The result, media had been the main contribute to the lifestyle of the youth nowadays. (Samsudin A.Rahim, 1998 : 92). Misuse of electronic media can invite the occurrence of various effects on society, especially the youths comprising of students. It is natural for the youth ages to be easily influenced with cultural complacency. Furthermore, the diversity of electronic media such as television, tape recorder, video, radio / cassette, 'overhead projector' (OHP), slides, computer, and now is the existence of mobile phone 3G facilities supplied indirectly a strong impact on students' behavior. According to the ‘Kamus Dewan’ Fourth edition, it described media electronic as tools or communication’s channel which use electronic tools such as radio, television and others (Noresah, et.al, 2005: 1011). In this study, the electronic media scope focus on television, radio, computer, Internet, and mobile phones. During the past five years, students have become more tech-savvy, classrooms across the nation have become “wired” and textbook publishers now offer several of computerized teaching supplements. The learning process at the present time use more advanced equipment and technologies such as computers, projectors, Internet, video, voice recording, mobile devices and so on in order to facilitate the teaching and learning process and at the same time attracts the students and teachers to be more effective and efficient besides not being left behind in the worlds technological stream evolution. Lowerison, Sclater, Schmid, and Abrami (2006) suggest that technology has the potential to transform the learning environment from passive to active and more subject to the control of the learner. When the use of technological equipments had been introduced in the classrooms, the students will be more interested to what is being teaches in front by the teachers and they tend to pay more attention to the slideshows, projectors, videos and so on rather than the used or blackboard or whiteboards back in the days. This will also allows the teachers to gain more controls over the students as they pay more attention thus will create a more effective learning process with a better learning behavior from the learners. As according to Roblyer (2003), technology may enable the learner to be more actively involved in his or her own learning. Besides, a 2001 national study showed that 87% of faculty believe computer technology enhances student learning (Epper and Bates, 2001). While technology may enhance the classroom and engage today’s student more effectively, most do not believe it replaces the need for a structured, content-driving learning process that is grounded in theory. To be effective, technology-based tools must accompany appropriate pedagogy (Laurillard, 2002). However, technology can be used well or poorly, and thus its effectiveness is dependent on how it used, by whom and for what purpose (Burbules and Callister, 2000). A recent study by Apperson, Laws and Scepansky (2006) examined the impact of PowerPoint on the students’ classroom experience. While they found no differences in grades as a result of the use of PowerPoint in the classroom, they did find that students in PowerPoint enhanced classrooms responded differently to the classroom experience. Specifically, students believed that the PowerPoint classes were better organized and more interesting. Students also rated the professor high overall and indicated that they would be more likely to take another class from that professor. Interestingly,...
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