Effect of Advertising on Consumer Buying Behaviour

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Effect of Advertising on Consumer Buying Behaviour

By | April 2010
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My Professional Goal Statement

Name: Olabisi, Hameed Oladele
Degree Applying For: Doctorate of Business Administration (DBA) Area of specialization: International Business
After 25 years career as an advertising and marketing practitioner, I have decided to enrich my professional career with the vision to become an international business consultant who will build the needed vibrant business relationship bridges between the continent of Africa and the developed world. Africa, with an estimated population of 814 million (about 12% of human race), is a huge market, with enormous human and material resources potentials for the overall welfare of human race. United State with just about 5% of the world population has contributed enormously to the well being of the world because it has been able to harness and manage its available resources advantageously. With the globalization and information technological drives now turning the world to a global village, it affords the right climate to mobilize investment focuses on the continent of Africa. Professionals from various fields across the globe are required to take up the challenges. This inform my agitation to acquire a Doctorate of Business Administration (DBA) in international business to give me the leverage as a world class consultant who will champion the course of establishing mutual business relationship between Africa and the developed World. My experienced as a Geography student at the undergraduate studies and the cumulative 25 years working experience as marketing, advertising and research fellow have exposed me to lots of potentials that need to be harnessed and exploited in the continent of Africa. It requires astute professionals to turn these opportunities into goldmines to the benefits of the entire human race. Nigeria, my home country with an estimated population of 124,009,000 by the 2003 population census was ranked 10th in population among the 193 nations of the world. It is rated the most...

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