Telekom Malaysia International (Bangladesh) Ltd. (TMIB), established in 1996, is a joint venture company between Telekom Malaysia Berhad (TM) and A. K. Khan & Co. Ltd. It operates under the brand name ‘AKTEL’, which is one of the largest telecommunication service providers in Bangladesh. AKTEL became the first mobile operator to connect Teknaf and Tetulia, the northern and southern most points of Bangladesh respectively. AKTEL was first to provide seamless coverage along the Dhaka-Chittagong highway, and covers all 61 allowable districts of Bangladesh. It has more than six million subscribers nationwide. AKTEL also has the widest international roaming service in the market, connecting 440 operators across 185 countries.
Despite all its achievements, TMIB is far from reaching its organizational goal to become the leading telecommunication service provider in Bangladesh. In an organizational setting, strategic planning plays a major role to achieve the desired goal. This research intends to investigate the effects of formal strategic planning on company performance and job satisfaction in context of TMIB in Bangladesh. Numerous studies have focused on the impact of strategic planning on performance in developed country. This present study differs from the previous studies by conducting the investigation in context of an emerging economy, Bangladesh. This study also investigates the effect of formal strategic planning on job satisfaction.
Statement of the problem
This proposal intends to investigate formal strategic planning and its effect on company performance and job satisfaction in context of TMIB. The effect of formal strategic planning on company performance and job satisfaction, mediated by organization structure and environmental turbulence will be investigated in this study. Previous study (Robbins, 2003) conducted in USA reveals the positive effect of strategic planning to job satisfaction. In... [continues]
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(2008, 10). The Effect of Formal Strategic Planning on Firm Performance and Job Satisfaction. StudyMode.com. Retrieved 10, 2008, from http://www.studymode.com/essays/Effect-Formal-Strategic-Planning-Firm-Performance-170742.html
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