Edward Marshall Boehm

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Edward Marshall Boehm Inc.
Case Study

Blake Anderson
Kathleen Martin
Beau Bachelor
Anthony Moore

Edward Marshall Boehm is a company that is all about delivering quality while focusing on Nature. This report will include the vision, mission, SWOT, internal and external environments, and a strategic decision from my team in specific detail.

Edward Marshall Boehm had a vision that was different from other businesses. Their vision was, “To capture that special moment and setting which conveys the character, charm, and loveliness of a bird or animal in its natural habitat”. This vision was set in order to attract a specific demographic and that was people who enjoy and embrace nature. Edward Marshall Boehm had a mission that was very similar to its vision. The mission was, “Make the world aware and protective of endangered wildlife by making them aware of nature’s charm”. I got a quote directly from the company when I called and someone who was very close to Mr. Boehm told me that, “Mr. Boehm wanted to achieve the bigger picture and that was sending his Vision and Mission around to everybody so that people would understand why he does what he does. You can only tell this to your class but Mr. Boehm would sometimes write personal letters to buyers with both the Vision and Mission written on there. He felt that personally writing that would make customers value their product more and value him more” (Richard Bassel).

As we focused in on the external environments of Edward Marshall Boehm, we found many opportunities and risks. One factor surround Boehm Inc. is the market they compete in. Their market is not a very large market. Focusing in on adapting other markets could be very useful to the company and help them grow. One suggestion we have is to adapt into a European environment. By doing so, Boehm Inc. can broaden their line of products and adapt a market that is extremely large. Having knowledge about your external environments is...
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