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Edible Oil Industry Pakistan

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Edible Oil Industry Pakistan

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  • November 18, 2008
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REPORT

OF

BUSINESS POLICY

ON

EDIBLE OIL INDUSTRY

TABLE OF CONTENTS

Acknowledgement:4

Edible Oil Industry:5

History:5

INDUSTRY SEGMENTS5
Edible Oil industry and Pakistan Economy:6

LIST OF ALL PLAYERS:8

INDUSTRY PALYERS8
Market Share:9

Profile of Three main players:11

Wazir Ali (TULLO)11
SUFI12
Habib Oil Mills13

PRODUCTS13

1.Super Habib13

Opportunity:14

Untapped rural Market14
Possibilities in the export market.14
People are becoming more health consciousness.14
Upcoming project of Palm Oil refinery.15

Threats15

Increased cost of production especially because of inputs like energy.15 ⎫Heavy reliance on imports may give rise to exchange rate risk.15 ⎫Black Market is increasing with phenomenal rate.16

Reduction in the purchasing power of people due to inflation.16

ISSUES17

Imports of raw material increasing by 9% per annum.17 ⎫Price difference between branded and non-branded segments.18 ⎫Huge gap between consumption and production.19

Possibility for New comers:20

Michael Porter’s Model – The five competitive forces of industry20 Strengths21
Weakness21

STRATEGY FOR NEW PLAYER:22

Steps of Segmentation for US (NEW PLAYER) in the Industry:22

Impact of WTO and opening of boarder with India23

Salient Features of WTO Agreement23
Consequences:24

Future of the Industry:26

SUPPLY CHAIN OF THE INDUSTRY:29

1.Procurement29
Issues:29
2.Manufacturing29
Issues:29
3.Distribution:30
MARKET STRUCTURE OF EDIBLE OIL INDUSTRY30
Issues:31
4.Marketing31
Issues:31

HR availability and other issues:32

Key factors from HR perspective in the industry:32
Issues:32
Un-trained staff:32
Strikes and improper shutdowns:33
High turnover33
No proper use of Information technology:33
Government challenges:33
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