Edible Oil Industry Analysis

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  • Topic: Cooking oil, Vegetable fats and oils, Vegetable oils
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Analysis of Edible Oil Industry
ANALYSIS OF PAKISTAN INDUSTRY

PRESENTED BY:
HUSNA BADAR(7164)
KOMAL SHAHDEV(756)
MISBAH SALEEM(4258)

SUBMITTED TO:
SIR AFTAB ABRO

Institute of Business Management, Karachi

Table of Contents
Brief history about the edible oil industry8
Present Situation of edible oil industry in Pakistan8
Consumption8
Edible oil industry (3 segements)8
Group 1(Premium Segment)9
Group 2(Popular Segment)9
Group 3 (Lower Segment)9
Market share analysis of the overall industry10
Branded versus unbranded11
Analysis of the total market reveals that about 43% of the market is unbranded and the remaining 57% market is branded oil.11
Market share information of tier 1 segment11
Manufacturing process12
The procedure that is adopted by all manufacturers of edible oil is given as follows. However organizations modify the processes to suit their requirements.12
Step # 1: Blending of different oils in different quantities.12
Step # 2: Refining the blended oil.12
Step # 3: Packaging.12
Step # 4: Marketing and Sales12
Source of edible oil13
Important facts regarding oil seeds16
Categories of oil17
Product22
Pricing23
Placement – distribution network23
Promotion23
Positioning – critical success factor23
Competitive prices24
Dalda FOODS PVT LTD25
product:26
Pricing26
The price of Dalda is slower than Habib in spite of the fact that it is the market leader26
Distribution26
Promotion26
Positioning of Dalda – critical success factor26
Competitive prices28
PORTER’S FIVE FORCES32
Why porters five forces?32
Are there any proprietary product differences in your industry?33
Does the new comer face any problems in obtaining the necessary skills or people?33
Are there any established brand identities in your industry?33
Does your customer incur significant cost in switching supplier?33
Bargaining power of Buyers34
Are there a large number of buyers relative to the firm?34
Is your buyer very aware and knowledgeable?34
Is your buyer aware of the need for additional information?34
What is the purchasing power of your consumers?34
Is it easy for your buyers to switch?34
Rivalry among firms35
Is the industry growing rapidly?35
The fixed costs of the business are relatively low portion of total cost?35
Are their any significant product differences?35
Are their any established brand identities?35
Is the product complex and requires detailed understanding on the part of customer?36
Threat of Substitutes36
Bargaining power of Suppliers36
Suppliers36
Other stakeholders (government)37
Political Factors38
Government38
Economic Factors38
Socio cultural Factors39
Technological Factors39
In the edible oil industry, the environmental changes that can be foreseen are41
ISSUE # 142
ISSUE # 242
ISSUE # 443
ISSUE # 544
ISSUE # 644
ISSUE # 745

LETTER OF TRANSMITTAL
April 22 2010
Mr. Aftab Abro
Analysis of Pakistani Industries
IoBM.

Dear Sir,
Here is the report based on “Edible Oil Industry”, which you had authorized and is ready for your perusal.

Through this report we got a chance to dot the analysis of edible oil industry and to evaluate the attractiveness of the edible oil industry. If there is any clarification required we would appreciate a call from you to our group members. Sincerely,

Husna Badar (7164)
Komal Shahdev (7564)
Misbah Saleem (4258)

ACKNOWLEDGEMENT

All praise is to Allah who makes everything possible in the universe and beyond. First of all, we would like to thank Allah, who helped us with everything and made everything come together, then our parents and family who have always supported us in every good thing that we do. We are greatly thankful to our course instructor, Mr.Aftab Abro, who gave us clear concepts and a practical...
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