Economist

TABLE

OF

CONTENTS

ON TARGET: THE BOOK
ON

MARKETING PLANS
How to develop and implement a successful marketing plan.

By:

Tim Berry
and

Doug Wilson
PAGE
I

ON TARGET: THE BOOK

ON

MARKETING PLANS

Palo Alto Software, Inc., First Edition, October, 2000

Publisher: Palo Alto Software, Inc. 144 E. 14th Ave. Eugene, OR 97401 USA Fax: (541) 683-6250 Email: info@paloalto.com Website: www.paloalto.com

Copyright © 2000 Tim Berry and Doug Wilson All rights reserved under International and Pan-American Copyright Conventions. All rights reserved. Reproduction of this work in whole or in part without written permission of the publisher is prohibited. Published in the United States by Palo Alto Software, Inc., Eugene, OR. Library of Congress Catalog Number: 00-108434 ISBN 0-9664891-3-6 Book layout by Teri A. Epperly and Steve Lange

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Acknowledgments
Thanks very much to Teri Epperly

Sample Business Plans This book includes three complete sample marketing plans.
• AMT is a computer store that is actually a composite of several computer reseller businesses that Tim Berry consulted with during the early 1990s. Franklin & Moore LLC is based on a marketing plan for a CPA firm Doug Wilson consulted with as they faced increased competition and further defined their areas of specialty. All4Sports is a nonprofit organization that offers a wide spectrum of sports programs for school-age children, after public school programs had been eliminated due to budget cuts. It is also based on a marketing plan written for one of Wilson’s clients.

and Steve Lange for putting up with us during this book’s journey through its different stages of development. ---Tim Berry

•

I am honored to be able to work with Tim Berry on this effort. His insight and enthusiasm made for an incredible experience. The work of Steve Lange and Teri Epperly enhanced it further. To Judy, Beth and Layne, thank you for all that you... [continues]

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