Select a small to medium size town and explain the economic impact the tourists have had on this place.
The potential of tourism as a development strategy for small towns is a very important issue for local economic development. Many small towns have benefited from tourist development all over the world . I have decided to choose the town of Jurmala in Latvia as the focus of this assessment. Background information about Jurmala
Jurmala - the medium size resort town in Latvia and is well known for its natural treasures- the mild climate, sea, healthy air, curative mud and mineral water. Its strcture consists of three former villages that were united in 1959.The attraction of Jurmala hides in its almost 33 km of long white sand beach, large pine forests and the natual border of the city – the river Lielupe. In Jurmala you can discover the combination of harming wooden houses built in the beginning of the last century and modern resort buildings. The unique combination of these components makes Jurmala very attractive to the tourists and makes the town an attractive relaxation and cure place for many tourists. Since 1871 the main means of transportation is train, remaining the station buildings of the late 19th century and early 20th century. The territory of Jurmala is proposed for inclusion in the World Heritage Tentative list is the Eastern part of the town -from the mouth of the river Lielupe till the territory of former fishermen village in Dubulti that for the first time was mentioned in historical sources in 16th century. This place is very interesting because here the distance between the river Lielupe and the sea is only 500 metres. Modern town of Jurmala
Jurmala has grown as a tourist destination over the past decade with its main walking street Jomas and different shops which include gift shops, art galleries, quaint buildings, modern spa hotels, coffee shops, etc. The unique features of the area and the geographical location of Jurmala make the area boating, fishing, bird-watching, sunbathing, camping, etc. The entrepreneurs of Jurmala offers new possibilities for tourists every year – hotels and guesthouses and various entertainments. They cantaste delicious and healthy food in Jurmala's restaurants and cafes, walk along the central promenade of Jomas ideal for a variety of recreational activities such as river rafting, biking, hiking, street, explore the eco-trails in Kemeri National park and Ragakāpa Nature Park, enjoy the water attractions in the biggest aquapark in Northern Europe "Līvu Akvaparks" and "Nemo", visit the famous concert hall Dzintari or simply watch the sunset on Jurmala beach!
| ‘’According to data provided by the Central Bureau of Statistics, the number of tourists in the first quarter of 2009 has decreased, and adds up to 15 530 persons, that is by 28% less than in the according period in 2008. The highest load in this period was in resort rehabilitation centres and sanatorium – 31%, but the average load of hotels and resort hotels was 13%” www.jurmala.lv“Division of guests by the country: Latvia (51%) – 6145
Russia (12%) – 1841
Byelorussia (8%) – 1191 ( + 7%)
Estonia (7%) – 1100
Lithuania (5%) – 846
Norway (4%) – 689
Sweden (2%) – 376
Finland (2%) – 266
Germany (2%) – 164
Denmark (1%) – 111 ( + 50%)United Kingdom-1311(+10%)” www.jurmala.lv Looking at the statistics by the division of guests by countries, we can see that the greatest increase is for tourists from Denmark – increase by 50%. During winter and spring months guests chose to stay in Jurmala city resort rehabilitation centres and sanatorium as they provide wide choice of rehabilitation, health and medical treatments of high quality, but for lower prices than in other EU countries.The average length of stay in Jurmala is 5 days, and that is by 2 days more than it was in the corresponding periods in 2008. Byelorussian guests have stayed in Jurmala longer than other...
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