Before Hurricane Katrina in August of 2005 New Orleans, Louisiana boasted a thriving tourism industry. Hurricane Katrina devastated the city. Thousands of lives were lost and businesses and homes vanished overnight. So did the tourism industry. This paper will discuss the New Orleans tourism industry before and after Hurricane Katrina. It will analyze the economic impact of the hurricane on employment, housing and healthcare in the area, which all directly affects the tourism industry. It will also discuss the rebuilding the city and revamping the tourism industry.
Before Hurricane Katrina
Prior to August 2005, tourism in New Orleans was a $5 – 8 billion dollar industry. Tourism was the biggest source of revenue in the city of New Orleans and the state of Louisiana. In 2004 New Orleans drew more than 10 million visitors according to the Metropolitan Convention and Visitors Bureau. “New Orleans employed more than 84,000 people in the tourism industry and annually took in $5 billion, half of the state's tourism total.” (Thomaselli)
The New Orleans tourism industry has many economic drivers, among them, Mardi Gras, sports, gaming and music. “Noted as the city is for jazz, Cajun and Creole cooking, and the French Quarter, Mardi Gras eclipses all as New Orleans’ most famous centerpiece. It has arguably the greatest economic and cultural impact of any event in the city.” (http://www.neworleanscvb.com) “New Orleans has hosted more major sporting events across a huge spectrum of categories than any other destination: a record nine Super Bowls, some of the greatest NCAA finals and championships, the annual Allstate Sugar Bowl Classic, the PGA's Zurich Classic, the R&L Carrier's New Orleans Bowl, the Bayou Classic, the Bassmaster Classic and more.” (http://www.neworleanscvb.com)
After Hurricane Katrina
After moving into the Gulf of Mexico on August 29, 2007, Hurricane Katrina, a category 4 storm, made landfall near the Louisiana-Mississippi border. The storm’s eye passed within 15 miles of the city. As a result, levees in the city failed and about eighty percent of the city flooded. (Dolfman) New Orleans tourism industry was, like the rest of the city, devastated. After the hurricane hit, the city lost approximately 22,900 jobs. “Over the 10 months following the hurricane, the loss in wages in the (tourism) sector was about $382.7 million.” (Dolfman)
The tourism industry is the largest employer in the metropolitan New Orleans area and the second largest industry in the state of Louisiana. It includes hotels, restaurants, retail, sporting arenas, music venues, museums, galleries and theaters, destination management companies and tour operators. This portion of the paper will discuss the economic drivers of the New Orleans tourism industry. Mardi Gras
The tradition of Mardi Gras came to North America from Paris, where it had been celebrated since the Middle Ages. The term Mardi Gras is French for Fat Tuesday and is an annual festival marking the final day before the Christian fast of Lent. Carnival parades in the streets of New Orleans begin twelve days before Lent. Mardi Gras attracts tourists from all around the world to New Orleans. “Mardi Gras draws more than 3 million people to parades and generates approximately $1 billion for the local economy.” (http://encarta.msn.com)
Mardi Gras is essential to the New Orleans economy because it generates a better than 4-to-1 return on investment. According to a study in 2000 conducted by the University of New Orleans, investing $4.6 million dollars of direct tax revenues in Mardi Gras celebrations generated $20.5 million dollars for the city. (http://neworleansonline.com/pr/releases/releases/Why%20NO%20is%20Important%20to%20America.pdf) Sports
Over the past 25 years New Orleans has established itself as one of the world’s leading sports cities. The city is home to several professional...