A-Team topic of discussion is Northwest Airline (NWA). We shall give a brief history of Northwest Airline, its strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis. We shall briefly defined and discuss the six indicators: real gross domestic product (GDP), the unemployment rate, inflation rate, retail sales, Standard & Poor's (S & P) 500 Index, and personal income and discuss its association with the economy. We shall discuss its current status and its 18-month forecast, and how these forecasts will impact Northwest Airline. Additionally, final recommendation and strategic initiatives will be discussed and submitted.
Excerpted from NWA website (2007), founded by Colonel Lewis Brittin, NWA Airlines Corporation began operations in 1926. NWA operates the world's fourth largest airline as measured by revenue passenger miles. As of June 30, 2005, Northwest had approximately 39,000 employees, operated a fleet of 433 aircraft and directly served, together with its regional carriers, more than 232 destinations in 25 countries in North America, Asia and Europe. Together with its SkyTeam alliance and its other travel partners, NWA provides a global network to over 900 cities in more than 160 countries on six continents. NWA's business focuses on the development of a global airline network through its strategic assets that include domestic hubs at Detroit, Minneapolis/St. Paul and Memphis; an extensive Pacific route system with a hub in Tokyo; a transatlantic joint venture with KLM Royal Dutch Airlines, which operates through a hub in Amsterdam; a domestic and international alliance with Continental Airlines and Delta Air Lines, Inc. NWA is membership in SkyTeam, a global airline alliance with KLM, Continental, Delta, Air France, Alitalia, Aeromexico, CSA Czech Airlines and Korean Air; exclusive marketing agreements with two domestic regional carriers, Pinnacle Airlines, Inc. and Mesaba Aviation, Inc.,... [continues]
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