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Economic
BLIZZARD COMPANY AND COST-VOLUME PROFIT CASE

Member’s name: Tran Mai Xuan

Tran Thi Kim Oanh

Le Thi Hong Ngoc

Bui Sao Mai

I. Introduction and History

1. About Blizzard:

Blizzard Entertainment is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has, maintained an unparalleled reputation for quality since its inception.

Blizzard Entertainment's track record of back-to-back #1-selling games spans more than a decade, and with blockbuster hits such as World of Warcraft® , Warcraft® III: Reign of Chaos® , Diablo® II , and StarCraft® , the company has earned several consecutive Game of the Year awards. In addition, Blizzard Entertainment's online-game service, Battle.net®, is one of the largest in the world, with millions of active users. The high-quality products based on Blizzard Entertainment's games have also proven popular and garnered critical acclaim. These products include action figures, novels, manga, board games, pen-and-paper role-playing games, apparel, and the World of Warcraft Trading Card Game, which is a bestseller in its category. Extending the reach of its game universes even further, Blizzard Entertainment is currently at work with Legendary Pictures, the studio behind the feature films Watchmen , The Dark Knight , Batman Begins , Superman Returns , and 300 , on a live-action Warcraft movie.

2. The Warcraft® Universe

Blizzard Entertainment's most recent game release was World of Warcraft: Wrath of the Lich King™, the second expansion set to the company's bestselling and award-winning subscription-based massively multiplayer online role-playing game, World of Warcraft. Wrath of the Lich King launched in November 2008 in
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