Ecommerce Research Paper Pyramid Scheme

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Analysis on Conversion Behavior of Consumers after Awareness about Pyramid Scheme

E-Commerce

Keywords: Pyramid Scheme, step commission

Abstract
The aim of the study is to find out the consumer behavior regarding to the step commission plan in category of e- investment. The study show results about the preferences of consumers for accepting the step commission plan or pyramid scheme after awareness. To support the research a study conducted before awareness and after awareness of the consumer about pyramid scheme. A pyramid scheme is a non-sustainable business model that involves promising participants payment, services or ideals, primarily for enrolling other people into the scheme or training them to take part, rather than supplying any real investment or sale of products or services to the public.

INTRODUCTION
Money Plant is “A key to monetary liberty” which offers continuous growth opportunities in an unconventional way. As an entrepreneur, it is necessary to have ample knowledge about what is required to be done. In order to establish a project/ business, sufficient information supported by a market research is mandatory for a setting a milestone. The core objective of our project is to research on preference of people on online investments which gives returns in the form of step commission. PROBLEM STATEMENT

Does the Pyramid scheme attract customers towards online investments after awareness? HYPOTHESIS
Ho: Customer will be inclined to invest online through pyramid scheme after appropriate awareness and promotions. H1: The customer will not invest after awareness.
METHODOLOGY
Primary data research:
1. Questionnaire.
Secondary data research
We have used media logic research study which was published by SYNERGYZER magazine. OBJECTIVES
* To find out the relationship between the step commission plan and e-investments. * We will try to dig out investor preference on small and large scale investments. * Provide online earning via social circles through step commission plan. * To establish our business on the basis on preference of the population sample.

LITERATURE REVIEW
CUSTOMER SATISFACTION IN VIRTUAL ENVIRONMENT
A STUDY OF ONLINE INVESTING
This paper represents a preliminary step toward understanding the process of trust formation and its central influence on online customer satisfaction. The results suggest that the marketing function have complementary strategic roles in the online context, and that ignoring one or the other will likely have an adverse effect on customer satisfaction.

ONLINE CUSTOMER BEHAVIOR
Online Customer Behavior One of the most salient characteristics that differentiates online and offline shopping behavior is the low "transportation costs" required to visit a virtual store. In studies of offline shopping behavior, one key component of modeling a customer's store choice and purchasing decision is the costs-both tangible and psychological-associated with traveling to one or more stores (Dellaert et al. 1998). The purchasing threshold captures the psychological resistance to online purchasing that may grow or shrink as a customer gains more experience with the purchasing process at a given website. (Wendy W. Moe and Peter S. Fader-2004)

INTERNET BASED VIRTUAL STOCK MARKETS
The application of Internet-based virtual stock markets (VSMs) is an additional approach that can be used to predict short- and medium-term market developments. The basic concept involves bringing a group of participants together via the Internet and allowing them to trade shares of virtual stocks.

TRUST AND TAM IN ONLINE SHOPPING
An e-vendor is, of course, more than its IT inter-face. It is a business entity with whom the customers are economically engaged. Trust is crucial in many such transactional, buyer-seller relation-ships, especially those containing an element of risk, including interacting with an e-vendor. Trust is an expectation that others one chooses to...
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