Ecommerce Business

Topics: Marketing, Consultative selling, Online shopping Pages: 4 (1111 words) Published: November 26, 2011
Introduction
Developing an e-commerce business is a difficult process, that will test the determination and commitment of any person that has created a business in the past. I this paper will examine four different scenarios that one might be confronted with in owning an e-commerce business. The scenarios are as follow: * Imagine that someone has offered you $1,000 to buy your online domain name shortly after you started your business online. Explain why or why you would not sell and cite the ethical dilemmas involved. * The e-commerce software you will be using must provide a catalog display, shopping cart capabilities, and transaction processing. The convenience and usability for the customer are benefits of these functions. State how each of these functions could be beneficial to your business. * Your business will have created a presence in the physical world by having a store along the boardwalk. Creating effective presence on the Web. Including how to improve Web presence by increasing website usability. * Develop a web marketing strategy for your company including the following: identify the market segments you will target, how you will reach that segment, and explain how you will reach that segment, and explain how you will advertise on the Web. Being able to properly answer and respond to these scenarios, will assist people who wish to start an e-commerce business. Understanding these scenarios will assist in determining the market segments, as well has helping to understanding the worth of your business. Selling Your Domain Name

Several things must be considered when a business is thinking of selling their domain name to someone else. In business, one is continuously working to convince...
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