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International Journal of E-Adoption, 4(1), 1-10, January-March 2012 1

Factors Affecting the E-Commerce Adoption by Small Hotels:
A Comparative Case Study
AliAcılar,BilecikUniversity,Turkey ÇağlarKaramaşa,BilecikUniversity,Turkey

ABSTRACT
Informationandcommunicationtechnologies(ICTs)arespreadingrapidlyandaffectingalmostallaspects ofdailylife,includingbusinesses.ThetourismandhospitalityindustryhavebeenlargelyaffectedbyadvancementsinICTs.ICTsofferbothopportunitiesandchallengesforSMEsinthetourismandhospitality industry.AlthoughlargecompanieshavebeenquicktoadoptICTswithrichresources,SMEshavebeenslow toadoptthesetechnologiesingeneralforvariousreasons,especiallyindevelopingcountries.Inthisarticle, theauthorsexplorethefactorsaffectingtheadoptionofe-commercebysmallhotels.Toattainthispurpose, acomparativecasestudywasconductedintwosmallhotels,andtheiruseoftheInternetandtheWebwas explored.Conclusionsderivedfromthisstudyprovideameaningfulcontributiontotheunderstandingof e-commerceadoptioninsmallbusinessesinthetourismandhospitalityindustry. Keywords: E-Commerce,InformationandCommunicationTechnologies(ICTs),Internet,SmallHotels, TourismandHospitalityIndustry

1. INTRODUCTION
Internet use has grown and spread rapidly around the world during the last decade. ICTs are increasingly becoming necessary in almost all aspects of life. Today, computers and the Internet have become an indispensable part of the modern society. It is estimated that there are approximately 2 billion (28.7% of the world’s population) Internet users in the world. From 2000 to 2010, the number of Internet users DOI: 10.4018/jea.2012010101

around the world increased by 444.8% (Internet World Stats, 2010) and Internet use in all areas of life has become more common over time. The use of Internet for commercial purposes has also greatly...
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