Eco 365 Week 3

Current Market Conditions and Competitive Analysis
University of Phoenix
ECO 365

      Apple Incorporated is a large American company who produces electronics for many consumers in the last several decades. The company is most known for the Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application, and the iPod personal music player. The company headquarters is in Cupertino, California, CEO, and co-founder is Steve Jobs, and the company has more than 284 retail locations in more than 10 different countries. Apple is establishes by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1st 1976. It was to sell the Apple I personal computer. Steve Jobs recognize he owns 45% of the company, Steve Wozniak owns 45%, and Wayne owns 10%. Jobs and Wozniak are younger and have no assets, but Ronald Wayne is older with personal assets, and worries to put these at risk. Therefore Wayne’s worries result in hia selling his share of the company back to Jobs and Wozniak for a report of $800. Today Wayne’s share is worth three billion dollars. Apple   creates an exceptional status in the consumer electronics industry. Customers who use Apple electronics are likely to be eager about and loyal to the products whereas those who have no experience with Apple’s products usually criticize the company as expensive (Dougherty, 2010). In 1991 the company introduces the Powerbook, a portable MAC,which placess the standard for the modern, ergonomic laptop, and in 1993 launches first consumer device, the Newton, an PDA. In 1994 the company made available its Power Macintosh line, which incorporates IBM’s high-performance PowerPC processor. IN the late 90s the iMac creates, and its sleek, transparent body reflects Apple’s growing importance on design and aesthetics. Today, Apple continues its innovative and successful line of products. Apple Stores serve the U.S., Asia, and Europe, and offer the latest Apple products to customer support through the... [continues]

Read full essay