Ecco Sets Store Chain Management Standards in Russia Using Microsoft Dynamics Ax for Retail

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HOME / PRESS-CENTER / NEWS / ECCO SETS STORE CHAIN MANAGEMENT STANDARDS IN RUSSIA USING MICROSOFT DYNAMICS AX FOR RETAIL

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19 July 2012

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ECCO-ROS, an exclusive distributor of Danish shoe brand ECCO in Russia deploys Microsoft Dynamics AX for Retail in order to come to a new quality level of customer service, improve management performance and develop the retail store chain. This project is unique because for the first time based on Microsoft Dynamics AX for Retail, a uniform solution for the automation of geographically dispersed chain of the ECCO stores in Russia will be made to replace intermediate cash accounting software that is currently being used. This will enable ECCO-ROS to reduce costs for operation of the systems and management of the company as a whole, optimize business processes in the retail stores, improve merchandise flow management, and improve reliability of information flows inside the chain. In addition, the distributor expects to increase sales for the account of the offered Microsoft Dynamics AX for Retail expanded opportunities for marketing activity management, and implementation of a new customer loyalty bonus system the deployment of which will be supported by the implemented system. “Activities of ECCO-ROS are based on the ECCO reference models and general management principles, including the key principles - innovativeness and manufacturability. These ideas also find reflection in management of the IT-infrastructure of our company. Today, we implement a non-trivial project in Russia, and we believe that the implementation experience will be of interest in the retail business”, says Sergei Prokhorov, IT-Director at ECCO-ROS. “For instance, one of the features of the implemented solution is that we will get an...
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