PEEST - Technological
Place your hand in any other running shoe, and then do the same with BIOM. You’ll notice that BIOM is like a 360 degree mold of a foot, including every curve and nuance. This is because BIOM is constructed on an anatomically precise last created after scanning the feet of 2500 athletes. Only ECCO has the direct-injection technology to take advantage of this precision. BIOM literally fits the foot like a second-skin.
The material for these midsoles was created specifically for BIOM. Quite remarkable, this PU foam is extraordinarily flexible, yet its cushioning lasts up to twice as long as the EVA foam in the running shoes of other companies. Another key to BIOM is Yak leather, a very strong, durable yet light material that fits like a glove - another factor in the pleasurable second-skin fit of BIOM.
How does ECCO create such unique technologies? We are the only major shoemaker to insist on owning our own production (as opposed to outsourcing to independent factories).
Revolutionary BIOM technology empowers rather than inhibits the foot’s own natural systems for absorbing impact. By guiding the foot to follow its natural motion paths, BIOM shoes help your legs and feet get stronger.
NATURAL MOTION IS A BETTER WAY TO MOVE
Ordinary shoes inhibit the Natural Motion of the foot. This leads to a weakening of muscles and tendons. The most recent research proves that by guiding the foot along its Natural Motion paths, the foot and lower leg are strengthened, enhancing performance and reducing risk of injury.
THE ADVANTAGES OF NATURAL MOTION
The human foot evolved over thousands of years to walk and to run. Its 26 bones, 107 ligaments and 32 muscles work together to adapt to the ground and stabilize the body with each step. The foot is brilliantly... [continues]
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(2012, 03). Ecco - Biom. StudyMode.com. Retrieved 03, 2012, from http://www.studymode.com/essays/Ecco-Biom-946525.html
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"Ecco - Biom." StudyMode.com. 03, 2012. Accessed 03, 2012. http://www.studymode.com/essays/Ecco-Biom-946525.html.