Ecco

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Case company: ECCO
Class: mec-w12e
Team number: 5
Number of characters: 16777
1
Table
of
Contents
Introduction
Chapter
.............................................................................................................................. 2
1.1
Motivation
.................................................................................................................................... 2
1.2
Research
question
and
Sub
questions
......................................................................................... 2
1.3
Interpretation
............................................................................................................................... 2
1.4
Scope
........................................................................................................................................... 3
1.5
Method
......................................................................................................................................... 3
1.5.1
Theory
.................................................................................................................................... 3
1.5.2
Data
....................................................................................................................................... 3
1.5.3
Criticism
................................................................................................................................. 3
1.5.4
Structure
................................................................................................................................ 3
2.Value
Chain
Analysis
............................................................................................................................ 4
2.1
Inbound
Logistics
.......................................................................................................................... 4
2.2
Operations
.................................................................................................................................... 4
2.3
Outbound
logistics
........................................................................................................................ 5
2.4
Marketing
&
sales
......................................................................................................................... 5
2.5
Service
.......................................................................................................................................... 6
2.6
Firm
infrastructure
........................................................................................................................ 6
2.7
Human
Resources
Management
.................................................................................................. 6
2.8
Technology
Development
............................................................................................................. 7
2.9
Procurment
................................................................................................................................... 7
2.10
Core
competences
...................................................................................................................... 7
3.
VRIN
Analysis
...................................................................................................................................... 8
3.1
Value
............................................................................................................................................. 8
3.2
Rarity
............................................................................................................................................ 8
3.3
Inimitability
................................................................................................................................... 8
3.4
Non-­‐
substitutability...
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