Web Marketing simply means marketing of the services or products that are offered by a company over the internet. In recent year’s internet has evolved as a huge playground for marketing a product or services of a company. The advantages of this type of marketing are enormous. The most unique quality of marketing on the web is that it can provide instant results and responses. Beales- the departmental store giant of UK has adopted the same technique to reach to their customers (Reynolds, 2004). The company was founded on 1881 as the Fancy Fair by John Elmes Beale, since then the company has adopted many innovations and technique to expand their business and web marketing is one of the innovations. The website of the company is very intuitive in nature. It interacts with the customer in a very interactive manner (Singh and Waddell, (2003). Customers can browse all the products that are available in the store in the comfort of their home (Roebuck, 2004). Customers will have an online shopping cart and they can put their items in the cart and can checkout. The payment options are very user friendly, customers can make their payment through Visa Delta, MasterCard, Visa card, Beales account card or Switch. For the most of the customers the main question arises that how secure is the online payment option. The online payment method Beales is using is Secure Socket Layering (SSL).
Branding is the way to generate or set up the brand. In other words it’s the creation of status in the existing or prospected customer’s eyes. A booming brand builds the optimistic copy of any industry which aids in getting priority over the opponents (Murphy, 2006). It is the procedure of building one artifact totally dissimilar and more prominent than the other goods of the identical type. It is superior and wider to a great extent than just being the corporation symbol. It comprises of the assurance by the companies regarding any particular products or... [continues]
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