Conduct e‐ business strategic analysis for the chosen business. Use e‐ Business strategy framework (see textbook Chapter 2) to complete your analysis. The task should be completed and submitted in stages.
Mission/vision of the online business (see ch 13); and external analysis (Porter’s competitive forces analysis) (see ch 3) Introduction of Alibaba Group
Alibaba is another landmark passing by China. Its e-commerce market is overtaking America’s. By some measures, Alibaba has already become the world’s largest e-commerce company (The Economist). Alibaba Group is a privately owned Hangzhou-based family of internet-based E-Commerce businesses that cover business-to-business online marketplaces, retail and payment platforms, shopping search engine and data-centric cloud computing services. The company primarily operates in the People’s Republic of China. From the research of The Economist, in 2012, two of Alibaba’s portals together handled 1.1 trillion yuan ($170 billion) in sales, more than its competitors, eBay and Amazon, combined (2013). The company is estimated to have a valuation between $55 billion to more than $120 billion. The company began in 1999 with the web domain Alibaba.com a business-to-business portal to connect Chinese manufacturers with overseas buyers. Its consumer-to-consumer portal Taobao, similar to American eBay, features nearly a billion products and is one of the 20 most-visited websites globally. Alibaba Group’s sites account for over 60% of the parcels delivered in China (2013).
1. ‘E-Commerce in China, The Alibaba phenomenon’, 23rd March 2013, The Economist, Available on http://www.economist.com/news/leaders/21573981-chinas-e-commerce-giant-could-generate-enormous-wealthprovided-countrys-rulers-leave-it, Viewed on 15th April 2013. 2.