eBay is able to condense over four million items into thirteen main categories that are quite user friendly (ApnaGuide.com, 2000). They are easily navigated and buyers are able to find what they're looking for without any troubles. Whereas Amazon.com Auctions can get a bit category crazy. Not only do some categories become needlessly rough (Jewellery), while others are just too general (Tools), but sometimes there is no clear division between subcategories. Take, for example, Home Accessories, Home Appliances, and Household Items in Home & Garden, where buyers have multiple places to look for the same type of item and might miss an auction in which they would have participated. Just to demonstrate the popularity of both sites, below are three searches that were conducted:
Search Item: "Throwing Copper"
eBay: 30 results, 7 of which had bids, highest number of bids: 2 Amazon.com Auctions: 1 result, of which 0 had bids
Search Item: "the matrix dvd"
eBay: 41 results, 28 of which had bids, highest number of bids: 14 Amazon.com Auctions: 38 results, of which 1 had bids, highest...