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SWOT analysis of eBay
This is an eBay Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background
Name| eBay Inc.|
Industries served| Internet, Online retailing|
Geographic areas served| Worldwide|
Headquarters| U.S.|
Current CEO| John Donahoe|
Revenue| US$ 14.07 billion (2012)|
Profit| $ 3.229 billion (2011)|
Employees| 27,770 (2012)|
Main Competitors| Amazon.com, Craigslist, Ubid, eBid Auctions, Google, Overstock.com| eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay across thousands of categories, including antiques, toys, books, computers, sports and electronics, amongst many others. You can find more information about the company in its official website or Wikipedia’s article. SWOT analysis of eBay

eBay SWOT analysis 2013|
Strengths| Weaknesses|
1. World’s largest internet marketplace2. Business model (no strong direct competition)3. Economies of scale4. Localization5. Payment system6. Brand reputation| 1. High fees2. No further growth strategy| Opportunities| Threats|

1. Growing number of mobile shoppers2. Become a retailer3. Increase services and product portfolio through acquisition4. Open more online stores in other countries| 1. Online security2. Regional low cost online retailers3. Increasing competition from Amazon4. Exchange rates|

1. World’s largest internet marketplace. eBay has more than 150 million live listings and more than 105 million active users globally in 37 countries. That makes eBay the largest marketplace online, having a great power over other online retailers. 2. Business model. eBay only acts as a middleman between sellers and buyers, who bid and sell items in eBay’s marketplace. Being a pioneer in online auctions, eBay had no competition and currently has only few...
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