Ebay's Failure in China

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International Strategy

eBay’s failure in China

 
 
 
 
 
 
 
 
 
 



 
 






1 Table
of
contents

2
 Introduction........................................................................................................................................... 2
 3
 Theoretical
background .................................................................................................................... 3
 3.1
 The
SWOT
Analysis......................................................................................................................................3
 3.2
 The
Porter’s
5
forces ...................................................................................................................................4
 3.3
 The
CAGE
framework..................................................................................................................................5
 3.4
 The
ADDING
framework ............................................................................................................................6
 3.5
 The
OLI
framework .....................................................................................................................................7
 3.6
 The
AAA­triangle..........................................................................................................................................8


4
 The
eBay
Case........................................................................................................................................ 9
 4.1
 EBay’s
SWOT
Analysis ................................................................................................................................9
 4.2
 EBay’s
Porter’s
5
forces
Analysis ......................................................................................................... 11
 4.3
 EBay’s
CAGE
Analysis ............................................................................................................................... 12
 4.4
 ADDING
framework
applied
to
EBay’s
case ..................................................................................... 13
 4.5
 OLI
framework
applied
to
EBay’s
case............................................................................................... 15
 4.6
 Ebay’s
AAA
triangle
analysis ................................................................................................................. 17


5
 Conclusion ............................................................................................................................................18
 6
 Appendices ...........................................................................................................................................18
 6.1
 Appendix
1:
EBay’s
SWOT
matrix ........................................................................................................ 18
 6.2
 Appendix
2:
EBay’s
AAA
triangle ......................................................................................................... 19


7
 References ............................................................................................................................................19
 






1



 






2 Introduction

When
 considering
 to
 grow
 global,
 one
 should
 keep
 in
 mind
 and
 try
 to
 answer
 the
 three
 following
 questions:
 Why,
 How
 and
 Where.
 Those
 questions
 sum
 up
 the
 challenges
 that
 multinational
companies
are
facing,
nowadays.
 Why
 –
 Is
 it
 the
 right
 timing
 to
 grow
 global,
 are
 the
 competitive
 advantages
 of
 the
 company
 unique
 and
 relevant
 enough
 to
 thrive
 in
 other
 countries
 and
 to
 sustain
 added
 value?
 The
 ADDING
framework
is
a
management
tool
that
helps
companies
to
answer
those
questions
by
 exposing
the
gains
of
being
a
multinational
and
going
in
new
markets.

 How
–
International
strategy
choices
are
complex
to
make.
A
“would‐be
international
firm”
has
 to
 focus
 on
 two
 key
 tasks:
...
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