Topics: Reward system, Management, Motivation Pages: 8 (2652 words) Published: May 25, 2013
International Journal of Academic Research in Business and Social Sciences August 2012, Vol. 2, No. 8 ISSN: 2222-6990

Employee Satisfaction of SAINSBURY’S An Exploratory Study
Silvia Akter
Lecturer, Dept. Business Administration, East West University, Bangladesh Email: silvia.akter@yahoo.com

Abstract This paper focuses on employee satisfaction with reward system at UK retail industry considering SAINSBURY’S as the prime case. The sample was drawn randomly from SAINSBURY’S store. A structured questionnaire was used to collect data. The results showed that the employees of the company were happy with the reward system. An issue of strategies significance was revealed in the survey that employees kept themselves aware of the marker reward system, so the employers should strive hard to continuously improve the reword system of the company. Key words: Reward, Market, Retail, Industry. 1. Introduction The UK retail industry is the most advanced in terms of concentration, segmentation, and integration (Sparks, 2000). The retail industry employs over 3 million people which equates to 11% of the total work force and also almost 8% of the GDP of the UK is generated by the retail sector. Currently UK retail industry employs 1.1 million full timers and 1.6 million part timers (Lynch S. 2005). Being holder of 14.7% market share, Sainsbury is playing a significant role in UK retail sector while operating in 785 stores (2009, Sainsbury). According to Brignall and Ballantine (1996), for operational control Sainsbury adapted centralized business strategy. But in 2004, the management has transformed vibrantly as Justing King (present CEO) has joined with the slogan of ‘making Sainsbury great again’. Moreover to ensure the efficiency at every level they are trying to reshape their management strategies and cultures. Reward system is one of the vital tools of management and HR control. Being the 3rd largest UK retailer, Sainsbury is also trying to improve its performance from shop floor to overall business success. 1.1 Sainsbury’s Goal Sainsbury's supermarket delivers an ever improving quality shopping experience for its customers with great products at fair and competitive market prices. It aims to exceed its customer expectations for healthy, safe and fresh tasty food, making their shopping valuable.



International Journal of Academic Research in Business and Social Sciences August 2012, Vol. 2, No. 8 ISSN: 2222-6990

1.2 Sainsbury’s Values The values of the Sainsbury’s brand, passion for healthy, safe and fresh tasty food, its focus on delivering great products at fair and competitive market prices, with history of innovation and leadership and strong regard for the social values, ethical and environmental issues. Sainsbury Five (5) basic principles for its business are as follows; a. The best for food and health, b. Sourcing with integrity, c. Respect for the environment, d. making a positive difference to the community, e. A great place to work. These principles help provides differentiation from its major competitors in the retailing industry and define, direct its core business activities. To boost up company’s overall success nowadays organization are trying to craft a ‘reward culture’ to enhance individual as well as team job satisfaction and performance. For any organization reward system is very vital if it is well introduced, planned and implemented but on the other hand if it fails to meet the initial objectives it may de-motivate employees. In this paper, focus will be on analyzing the impact of reward system on employee job motivation using Sainsbury’s as the main case for this research and how its managers influence motivation of its employee through reward strategy. 2. Literature Review Employee reward is a strategic issue faced by many organizations and Sainsbury’s Supermarket is one of them. It plays a key role in realization of the organization’s business objectives, in terms...
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