Topics: Brand management, Food, Marketing Pages: 2 (295 words) Published: January 14, 2013
Awards and Honors
* Dun and Bradstreet award Nestle India D&B Rating 1 for Highest Level of Creditworthiness in the Country.

* The BT-Indicus People Strong Survey Ranked Nestle India amongst “Best Companies to work for”.

* Nestle India Wins SLIVER from Coffee Board of India for exporting Instant Coffee.

* MAGGI catapults into the Top 10 Most Trusted Brand in The Economic Times Brand Equity Survey. Moves up from 5th to 2nd rank in the Food industry.

* KIT KAT facebook page wins “BRONZE DRAGON” at 2011 Promotion Marketing Award of Asia.

* KIT KAT awarded Silver and Bronze at Goa Fest 2011.

* NESCAFE wins Silver and Bronze at EFFIE Award 2011.

* Strength
* Being NESTLE
* General License Agreement which gives access to the Nestle Group’s proprietary technology/ brands, expertise and the extensive centralized Research and Development facilities. * High Quality and safe food products at affordable prices, and trust in Nestle. * Understanding of Nutrition, Health and Wellness.

* Strong and well differentiated brands with market share leadership. * Product innovation and renovation, based on consumer insights. * Well diversified product portfolio across categories and income strata. * Efficient supply chain and sales automation.

* Distribution structure that allows wide reach and coverage in the target markets. * Capable and engaged human resources.
* Participation in Global Business Excellence (GLOBE)
* Strong financial position.

* Weakness
* Complex Supply chain configuration.
* Cascading indirect taxes.
* Price point portfolio.

* Threat
* Price volatility of key raw, packing material and fueis. * Availability of agro based commodities.
* Food inflation.
* White-collar talent.

* Opportunities
* Potential for expansion in smaller towns and other geographies. * Increasing demand for premium products.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on eassy
  • eassy Essay
  • eassy Research Paper
  • Eassy Research Paper
  • Essay on eassy
  • eassy Essay
  • Essay about eassy
  • Eassy Essay

Become a StudyMode Member

Sign Up - It's Free