Earth Hour Campaign

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Introduction to WWF
The World Wide Fund for Nature (WWF) is an international non-governmental organisation that focuses on conservation, research and restoration of the environment. The organization was formed as a charitable trust on 11 September 1961, in Morges, Switzerland, under the name World Wildlife Fund, which was used until 1986. The founders of WWF are Julian Huxley and Max Nicholson. On 13 January of 1972, WWF Malaysia was established and works as a humble two person-organisation. (Adapted from Wikipedia website,30 March 2009) In the early stages, WWF Malaysia focused on scientific research of wildlife and the importance of natural habitats. This later expanded to the management of protected areas. Today, the working scope has become broader; policy work, environmental education, public awareness and campaigns are included too. Besides that, WWF Malaysia is also active in conservation projects and acts as an active member of global conservation organisations. It has organised a lot of activities to gain public support and awareness about the environmental issues. This method has achieved a good respon from the government, non-governmental organisations and individuals as well. From a small tiny office with 2 workers change to one of the most influential conservation organisations in the world is come from efforts which done by WWF for 37 years continuously. This kind of improvement is based on the experiences gained and commitment shown by manpower in develops to the organisation to another phase.

(Adapted from WWF official website,21 January 2008)
Introduction to Earth Hour Earth Hour (EH) is a meaningful campaign organised by WWF with the aims to raise public awareness about global climate changes. This campaign was launched on 31 March 2007 in Sydney, Australia. According to the statistics, it gained support from 2.2 million people and 2100 business organisations. This action...
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