Eagle Boys Pizza Report

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Eagle Boys Pizza

A description of the nature of the business

Founded by a young baker in his mum’s garage in 1987, Eagle Boys now operates more than 335 stores throughout all states of Australia. It is one hundred per cent Australian owned and operated and delivers pizzas to hungry families across Australia - from metropolitan inner city areas to small remote towns. With over 8,000 team members nationally, Eagle Boys makes just under 18 million pizzas a year and generates an annual turnover of more than $200 million. Focused on delivering real taste, real size and real value to pizza lovers across Australia, Eagle Boys is customer-focused and continually examines ways to improve its customer satisfaction and service. Eagle Boys ensures pizza lovers across Australia receive tasty meals and exceptional service every time by training its franchises to commit 110% to customers’ satisfaction.

Explanation of its legal structure
Eagle Boys pizza is a Proprietary company, meaning that it is private. The shareholders of Eagle Boys Pizza Pty Ltd, have limited liability protection, which means that the most money they can lose is the amount they paid for their shares. Eagle Boys began as a family business, as it was founded by Tom Potter and his mum in 1989. It is an incorporated business, meaning that the business is a separate legal entity from the owners. This allowed the business to be sold and still be operated, in 2007 to Todd Clayton who is now the CEO and managing director of Eagle Boys Pizza. The fact that it is a separate legal entity, allows the company to sue, be sued, buy or sell property and also have perpetual succession.

Identification of the current stage of the business life cycle the business is currently in and give reasons for your views

Eagle Boys pizza is currently at the maturity stage of the business cycle. Its goal is to maintain profits at pre-existing levels. Recently, in February 2011, Eagle Boys responded to the growing sophistication of Australians’ pizza palate by unveiling its new Gourmet Pizza Range featuring ingredients such as, Roasted Potato, Salmon Steaks and Tandoori Chicken. Eagle Boys is also the only Australian pizza maker to offer Ready 2 Go!™, which allows customers to get their hands on some of their favourite pizzas without phoning beforehand or waiting between 5.30pm and 8pm daily. Since Eagle Boys was purchased by private equity firm NBC Capital and the current executive team in 2007, Network store numbers have grown by 63% which is the highest period of growth in the company’s 24-year history.  Eagle Boys saw sales grow 15.4% during the 12 months up to June 2010, bringing total sales growth during the past three years to 43.2%. The company expects the strong double digit growth to continue with the opening of additional stores and the launch of new products.

Identification of one business law and one regulatory body in relation to this business – explain how this business complies

An example of a business law of the Eagle Boys pizza is a privacy law. Eagle Boys is subject to Privacy Legislation, including the National Privacy Principles ("NPPs") under the Privacy Act 1988, The Privacy and Personal Information Protection Act (1988) and contractual requirements relating to Privacy pursuant to a number of State and Territory Government Licence Agreements. Eagle Boys Pizza complies with this law by collecting information by either specifying or letting the reason be apparent at the time the information is collected. It is not Eagle Boys’ general practice to collect sensitive information and they will only collect sensitive information with the persons consent. A regulatory body that Eagle Boys Pizza complies with is the Australian Competition and Consumer Commission. Eagle Boys applied for notification of conduct whereby it would grant franchises on condition that franchisees acquire goods and services from specified suppliers. That notification was lodged on 13...
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