Introduction . .. .3
Strategic analysis: Understanding the Environment. . .. ..7
Identifying the strategic options: SWOT analysis. .. . .....13
The Strategy Hierarchy... .. ..16
Retailing in e-Commerce .. ... 18
Conclusion. ... .....20
Bibliography . .22
The purpose of this paper is to investigate the emergence of e-Commerce, along with its importance to today's businesses and some of its effects on businesses and customers. With the rapidly advancing technologies that are occurring in modern business, organizations are required to be ready, and able to adapt within their changing environment. It is true across all diverse industries that in order to stay competitive, organizations must be able to utilize the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years.
A major factor involved in these technology issues is the use of the Internet as a major issue to modern organizations. The Internet has been rapidly growing since its creation and is now commonly used in all sectors of societies and all corners of the world. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. As with past technologies, the Internet will have future technological advances develop from its own growth.
The Internet has lead to the birth and evolution of electronic commerce or e-Commerce. E-Commerce has now become a key component of many organizations in the daily running of their business. Simply defined, "electronic commerce is a system of online shopping and information retrieval accessed through networks of personal computers". (Rayport, Jeffrey F.; Jaworski, Bernard J. (2003); Introduction to e-Commerce; McGraw-Hill /... [continues]
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(2007, 04). E-Commerce. StudyMode.com. Retrieved 04, 2007, from http://www.studymode.com/essays/E-Commerce-112957.html
"E-Commerce" StudyMode.com. 04 2007. 04 2007 <http://www.studymode.com/essays/E-Commerce-112957.html>.
"E-Commerce." StudyMode.com. 04, 2007. Accessed 04, 2007. http://www.studymode.com/essays/E-Commerce-112957.html.