Online Food Orders and Delivery Services
MMU-MBA Group Project for BEL6084 Information Systems and E-Commerce
Semester : May 2005 - Jul 2005
Student : OOI GHEE BENG TAN HENG LEE CHAN WENG JUN
Student ID : 1051200001 1051200019 1051200028
Supervisor : Mr. T. Subramanian
Executive Summary 1
Management Team 2
Product Description 3
Marketing Plan 4
Operational Plan 6
Financial Plan 7
Risk Analysis 9
Future Projections 10
To provide scrumptious, affordable and convenient meals to our target customers with the aid of Internet and its related technologies.
Subra and Co., founded in June 2005, is based in Penang with its two-in-a-box headquarters located at both Krystal Point, Bayan Baru and Wisma Boon Siew, Georgetown is a pioneer company that ventures into the online food order and delivery services which will be made publicly available via the company's new website (www.ilovesubra.com). Our company B2C business model focuses on delivering a huge selection of scrumptious meals at low prices also focuses on making this available conveniently to our customers.
Company name : Subra & Co (4377888-U)
Registration date : 1st June 2005
Operation date : 1st August 2005
Company address : No. 18-08, Wisma Boon Siew, 11700 Penang, Malaysia
No. 18-08, Block 1, Krystal Point 2, Lebuh Bukit Kecil 6, 11900 Penang.
Type of business : Trading and servicing of food products.
Startup Capital : RM 100 000 only
Share holders : Tan Heng Lee (35% - RM 35 000)
Ooi Ghee Beng (33% - RM 33 000)
Chan Weng Jun (32% - RM 32 000)
The market for the company's new business is the massive labor force in both the Georgetown commercial and Bayan Lepas industrial hubs in Penang. Currently there is no provision of food orders and delivery to the Penang working community. This is a highly-potential and highly-lucrative market... [continues]
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