Student number: 3783
Class: MKT 1
Assignment 1 - Compare the E-Business strategies of TWO companies.
Case study chosen:
Amazon.com X Submarino.com
Firstly let’s talk about Amazon Inc. which is an American e-commerce company in Seattle, Washington. Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Launched on line in 1995, Amazon.com started as an on-line bookstore, but soon diversified to product lines from DVDs to Furniture has defined the wide business where the on line store were making business. Amazon.com nowadays has operations in Canada, UK, Germany, France, China and Japan. If required, it also provides global shipping to certain countries for some of its products.
RELEVANT INFORMATION- Amazon’s reputation, business type, internet presence and market saturation
Submarino.com was launched in 1996 by a partnership between 3 of actual Submarino’s managers and join foreigner venture capitalists. They didn’t start from nothing; they bought participation on Booknet, one of pioneer on line book stores of Brazilian market. At that time, Booknet already has a cart of 50 thousands of customers and 4 years of on line experience on their portfolio. Since 2007 they are partners of Americanas.com, consolidating their on line leadership on selling goods. The Submarino.com web site still is running, but the partnership built the B2W Group. This group is composed by Americanas.com (Real World Store + on line Store which sells goods), Submarino.com, ingresso.com (On line sales of concert, cinemas, football matches, theater tickets etc), Blockbuster (DVD Rental stores) and Shoptime.com (TV Advertisers + on line sales). The promise is about this group will align the strategy and converge all businesses, creating a strong multichannel business.
RELEVANT INFORMATION- Submarino’s reputation, business type, internet... [continues]
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"E-Business Assignment." StudyMode.com. 11, 2010. Accessed 11, 2010. http://www.studymode.com/essays/E-Business-Assignment-460389.html.