VBA’s Value Creation and Capture
VBA provides a two-sided network to serve the growers and wholesalers. It generates profit from membership fee and commission fee. VBA’s value largely depends on the number of users make transactions on the network. Its value increases as the platform matches demand from both growers and wholesalers.
VBA enjoys first mover advantage in flower and plant auction business. VBA’s comparative advantages are its geographical and climate advantages. Netherlands has mild climate and close to sea, thus enjoys amply sun light to grow flowers. VBA has a high reputation for variety and good-quality flowers. VBA’s competitive advantages are its long history of trading flowers in Europe, world class infrastructure, highly efficient distribution system, knowledge exchange among Dutch flower growers and skilled human resources
How VBA Helps Create Value for Growers
VBA provides a place for growers to sell their flowers and plants to buyers of all kinds from all over the world. VBA helps growers create value in decreasing their opportunity...